ROBERT H. SMITH SCHOOL OF BUSINESS, University of Maryland, College Park, MD            May 2006

  MBA; Focus Areas:  Marketing, Information Technology                      

• Vice President of Marketing & Communications, MBA Association
• Founder, smithfacebook.com (student-run business initiative)

EMORYUNIVERSITY , Atlanta, GA               May 2000

  BA; Political Science & Journalism                                     

• President of Emory Film Production Organization

SOFTWARE AG, Reston, VA                      

Competitive Analyst, Marketing Department                                                                                     2005 –2006

• Completed comprehensive study and comprehensive position paper outlining go-to-market strategy for major new market initiative.
• Conceptualized and executed market research studies.
• Managed competitive analyses of select vertical markets.
• Hired upon completion of successful MBA internship (May-August 2005). 

WJER CONSULTING, New York, NY                                2002 - 2005

  Principal of Internet-focused marketing and consulting firm

• Managed teams of 4-6 consultants on client site engagements.
• Developed and implemented internet-based marketing strategies for companies in diverse fields, including consumer products, biotechnology, internet services, and industrial products.
• Consulted clientele in diverse geographic markets (North America, Western Europe, Middle East).
• Reduced customer acquisition and customer retention costs by as much as 40%.
• Developed and helped execute business plans.
• Provided corporate identity and branding/brand activation services.
• Managed consultancy into profitability in its second year.

PRAXELL INC. New York, NY                                                                           2000 - 2002

  Marketing Analyst/Webmaster

• Developed client-specific marketing presentations for web payments company.
• Created client-specific websites, integrating Praxell technology with clients’ corporate identity.

FAIRCHILD PUBLICATIONS, New York, NY                1999 - 2000

  Assistant Editor, Special Web Projects

• Executed market studies and produced copy for beta site targeted to college fashion students.
• Hired upon completion of successful Summer 1999 internship.

NBC, New York, NY                                                                                         1998

  Intern, Research Department

• Analyzed Nielsen numbers and primetime programming viewing patterns.
• Evaluated viewership habits; developed interdepartmental newsletter describing findings.

• Programming proficiency: Microsoft .NET (C# and VB), J2EE, XML, Flash, DHTML
• Database proficiency: Access, SQL Server, MySQL, Oracle
• Languages spoken: English (fluent), Hebrew (fluent), French (intermediate)