The Social 6: 8/31/12 News Roundup

The last 24 hours or so had a bunch of news (& views), considering it’s late August. Here are some of the highlights: #6:¬†The #1 Oversight in Social Media Community Building “No matter now compelling your content, how widespread your reach, how generous your reward, community attrition will be the undoing of any social media… Continue reading The Social 6: 8/31/12 News Roundup

The Social 6: 8/29/12 News Roundup

By all you know the drill: I share the stories y’all found most interesting over the last 24 hours. So if you disagree with the picks, you’ll just have to comment/retweet/favorite things more tomorrow ūüėČ #6:¬†Social media plays a huge role in product discovery for beauty consumers This¬†Andrew McDougall piece outlines how social media marketing… Continue reading The Social 6: 8/29/12 News Roundup

4 Ways Fitness Brands Can Use Facebook’s Open Graph

Today¬†Rose Yao¬†shared on the Facebook Developers Blog some Open Graph success stories in the fitness category. Among the highlights featured include¬†Nike+ Running,¬†Livestrong,¬†runtastic,and¬†RunKeeper, among others. Here are some best practices these apps employ in order to resonate: #1: Make signing up easy.¬†It’s not just fitness apps that use Facebook Login to help drive easier sign-ups from… Continue reading 4 Ways Fitness Brands Can Use Facebook’s Open Graph

The Social 6: Stories You Missed This Past Weekend, 8/27/12

Social Media 101: Getting Started On The Top Social Networks – Business 2 Community Reading this Business to Community piece made me feel like I was reading one of the earlier chapters of my upcoming book Going Social (shameless plug). Really nice set of tips if you’re just starting out. How Congregation Beth Elohim in… Continue reading The Social 6: Stories You Missed This Past Weekend, 8/27/12

The Social 6: 8/25/12 News Roundup

Social media in sustainability: your questions answered This Guardian piece is a Q&A with Dana Poole, a global digital communications consultant with BP. The answers given here are useful not just for a social media¬†practitioner¬†interested in sustainability, but for anyone involved with social marketing in general. Storytelling, One Frame at a Time Want a compelling… Continue reading The Social 6: 8/25/12 News Roundup

The Social 6: 8/24/12 News Roundup

As you may know, I‚Äôm a voracious reader and tend to share a good deal of news via my social platforms. Here‚Äôs a countdown of the top six most important articles I‚Äôve shared in the last day. I curate this top six based on number of retweets, clicks, favorites, and mentions, so you guys are… Continue reading The Social 6: 8/24/12 News Roundup

The Social 6: News You Missed Yesterday, 8/23/12 Edition

#6:¬†How the Toilet Paper Entrepreneur Branded Himself Too Well – New York Times (blog) Mike Michalowicz branded himself ‚ÄúThe Toilet Paper Entrepreneur‚ÄĚ back in 2008, yet now he’s trying to rebrand himself — and social media is pushing back! Very interesting story detailing #1 how to brand yourself, and #2 how to think about social… Continue reading The Social 6: News You Missed Yesterday, 8/23/12 Edition

The Social 6: News You Missed Yesterday, 8/22/12 Edition

Fifteen-Year Olds Create Reserverr, Hoping To Replace Your Calendar¬† Talk about starting off young: two fifteen year-olds have founded¬†Reserverr, a site that helps users automatically books reservations free of charge.¬†Billy Gallagher reports for TechCrunch on why this deceptively simple app could make waves. Gannett buys social media ad company Blinq Media Traditional media player Gannett,… Continue reading The Social 6: News You Missed Yesterday, 8/22/12 Edition

The Social 6: Stories You Missed Yesterday, 8/21/12 edition

#6:¬†Internet and Attitude, a Powerful Combination The NY Times Room for Debate typically has some interesting conversations going on, and this piece by Spencer Ackerman of Wired.com isn’t any exception. Nice discussion of Russia’s Pussy Riot controversy, and how social platforms like YouTube and Twitter played major parts in the story. #5:¬†Coca-Cola worried about Ottawa… Continue reading The Social 6: Stories You Missed Yesterday, 8/21/12 edition