Today Rose Yao shared on the Facebook Developers Blog some Open Graph success stories in the fitness category. Among the highlights featured include Nike+ Running, Livestrong, runtastic,and RunKeeper, among others.
Here are some best practices these apps employ in order to resonate:
#1: Make signing up easy. It’s not just fitness apps that use Facebook Login to help drive easier sign-ups from mobile, but they are many cases of them doing it quite well.
#2: Make stories social. Fitness apps should add friend tagging, if it’s relevant to their app. Nike gives a good example of this, allowing runners to tag who they’re running with. On the whole, stories that tag others are more likely to be engaged with.
#3: Help users share achievements. Facebook offers explicit sharing functionality to Fitness apps (and apps in general), so app users can share milestones and other non-routine activity. RunKeeper is one example of an app using Facebook’s explicit sharing API to ask users to post their completed activity, such as a new distance milestone.
#4: Make stories visual. Visual stories can often lead to better Facebook click through rates. Fitness apps can publish stories using the map layout for a more visually compelling narrative.