This just in from InsideFacebook:
Facebook has acquired friend.ly, developers of a Facebook-integrated website that lets users get to know their friend better by asking them questions about their interests. The friend.ly website will continue to operate, but the team will be “focusing on new projects at Facebook” according to an announcement on friend.ly’s blog.
The friend.ly team’s experience getting people to reveal things about their identities could help Facebook coax more biographical data from users. This data could then be used to strengthen ad targeting.
What do you think of friend.ly? Long-term, will friend.ly functionality be 100% folded into Facebook, or will it operate as its own (well-integrated) entity? Have you tried it out yet?