As you may know, I’m a pretty voracious reader and generally share a bunch of news & reviews via my social platforms. Here’s a countdown of the top six most important articles I’ve shared in the last day. I curate this top six based on number of retweets, clicks, favorites, and mentions, so you guys are a large part of what ends up listed here :).
Email’s still one of the top ways that people are going social on a daily basis, but “email hell” is an issue for many of us. I’ll confess, email is a pretty significant weakness of mine – which you may know if you’ve ever emailed me. Dmitri Leonov of Mashable says the only good news is that you’re not alone and that the average person gets more than one hundred emails per day. This piece has a number of great suggestions to keep email at bay, including but not limited to the super-useful Inbox Zero philosophy.
Are you a big Olympic follower and are waiting for the next big Olympic event? Well, I’m not. I could just never get into the Olympics the way it seems 95% of my colleagues do. That said, Tumblr has plenty fan-made sites that will keep you entertained and on top of all the latest Olympic developments. Christine Erickson of Mashable uses this piece to highlight some of the best.
Pinterest has just added new categories, which could have a pretty big impact in terms of what types of content people curate onto Pinterest. The new categories include Quotes, Tattoos, and Weddings. Given how specific these categories are, we’ll probably see more appear as long as the site continues to grow in popularity. Plus, this piece has more on Pinterest’s reported upcoming redesign of its popular repinning feature.
More Pinterest news! Pinterest hasn’t been very friendly to people who try to use its site for commercial purposes. Liz Gannes of AllThingsD says the site flags short URLs and strips tracking codes, both of which are standard practice for brands in social media. Pinfluencer sits on top of Pinterest, rather than helping with any kind of tracking into user pinning and repinning activity.
Facebook continues to make efforts into furthering its dominance as a social platform. Ingrid Lunden of TechCrunch reports that the company has now made its App Center, the storefront for Facebook desktop and mobile applications, available across most of the world. The App center went global overnight between 7/31 and 8/1, reportedly. It had already been overnight in most of the English-speaking world and a few other key markets – but the global rollout means that Facebook is doubling down on pushing itself as the dominant social platform across all devices and form factors.
Here’s a small piece I shared about Google’s acquisition of Wildfire from Time’s Techland section. Wildfire, one of the leading social media marketing companies, is now joining the Google empire – just like Salesforce purchased Buddy Media and Oracle acquired Vitrue. Not only does this show how the bigger players are looking to add social media marketing for business to their repertoire, but it also shows a concerted effort for these companies to have some ability to “keep tabs” on Facebook, by acquiring firms that leverage Facebook as their primary marketing channel.