As you may know, I’m a pretty voracious reader and generally share a bunch of news & reviews via my social platforms. Here’s a countdown of the top six most important articles I’ve shared in the last day. I curate this top six based on number of retweets, clicks, favorites, and mentions, so you guys are a large part of what ends up listed here :).
“You can’t just go head first and sell into a community you don’t know,” writes Pam Moore, one of my favorite writers and marketers. This piece is full of thought-provoking questions that will help anyone interested in going social, from a novice marketer to a senior executive. Read Pam’s piece. Really.
Companies live and die by how alert they are and how they’re meeting the requests of their customers. But the age-old question is, “How do I know what customers want?” If you’re Steve Jobs, you can make bold statements such as, “It’s not the consumers’ job to know what they want,” but for the rest of us, there’s A/B testing. In this The Next Web piece, Dan Taylor, writes that if you’re not measuring, you’re not marketing. As a huge, huge proponent of A/B testing, this is a must-read.
Delivering sound, successful communications strategies to clients is your 100% focus if you are a digital firm. Jessica Payne argues that, as part of any valued relationship, they should be providing you — the client — with counsel that may not always be easy to swallow.
Emily Banks of Mashable asks if Facebook will one day give you the ability to edit your status updates. She believes it most likely will, and in the near future. After all, comments can already be edited. Personally, I think this change is long overdue, and I expect to see it implemented before 2012 is over.
McDonald’s in Canada has launched a new social media campaign that has been pretty buzzworthy. This FoxNews.com piece reports that since June, McDonald’s employees has been answering all kind of questions on its website, “Our Food. Your Questions.” Some of the questions are incredibly bizarre, such as “Does your Egg McMuffin use real eggs?” – but yet McDonald’s is answering them in a transparent, engaging manner. I highly recommend you check out this campaign – it’s a pretty great one.
If you study the history of digital powerhouses such as Google, Yahoo, and even Amazon, it’s pretty clear that Facebook will have to reinvent itself on an ongoing basis the Internet landscape changes. Allen Gannett delivers a thoughtful piece on The Next Web exploring what the future may hold for Facebook.