The Social 6: Key Stories of The Last 24 hours, 8/10/12

August 10, 2012jeremygoldmanEcommerce, Facebook, Going Social, Pinterest, Social 6 Daily Recaps, TwitterNo Comments

#6 Facebook turns to its army of users to report phising attacks using new public email address

Facebook’s success unfortunately makes it a target for phishers and scammers. Matt Brian writes a great article on TheNextWeb explaining how Facebook is turning to its users to cut down on Facebook-related phishing. Solid move for the company to get the rise in phishing under control.

#5 Are RIM and Samsung Ready to Do the Deed?

Richard Adhikari writes a nice article on Ecommerce with details about how Samsung and RIM might be getting in bed together, either through a licensing agreement or flat-out acquisition. In my mind, RIM’s value isn’t going to go up anytime soon, and a deal would be a step in the right direction for the struggling firm.

#4 Where Apple’s Boy Genius Went Wrong

During the Olympic coverage, Apple aired three ads that they thought could have helped sales, but they’ve been reportedly pulled from the air pretty quickly. Chris Maxcer delivers a great E-Commerce Times article explaining why the ads were pulled, and how an advertising powerhouse like Apple went wrong.

#3 Chick-fil-A: Stop Trying to Control the Conversation

Another strong E-Commerce Times piece! Christopher J. Bucholtz outlines where Chick-fil-A went wrong in its support of gay marriage. If you’re following my writing or my tweets, you know I think Chick-fil-A is 100000% within its rights to support its brand values, but the shifty way they managed the fiasco from a PR perspective is what really got to me – and many others.

#2 If a Google Employee Dies, Spouse Gets Half Pay for 10 Years

I wrote my upcoming book Going Social based on not just being sociable with your customers, but being good to them in general. When you think about it, some of your most important customers – or constituents – are your employees. This piece outlines how amazingly good Google is to its employees. It’s not just free food and fitness classes anymore: the death benefits extended to employees are pretty impressive. Samantha Murphy of Mashable goes into good detail in this piece.

#1 Pinterest Drops Invites, Now Open to Everyone

This past Wednesday, Pinterest announced they have removed their invite-only strategy towards increasing membership, and are now open to anyone with a pulse. Yet another sign Pinterest is looking to go mainstream in a major way. It will be interesting to see how adoption rates go up – or not – as a result of this move.

 

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