Twitter Advertising, LinkedIn Mobile Revamp, $174 Facebook Fans: the Social 6 for 4/18/13

It's been a pretty busy week, and a very busy 24-hour period out there. LinkedIn's mobile overhaul isn't insignificant, so I'd advise you to pay attention to that, though Twitter did take a pretty big step forward in solving their advertising model -- and I'd have to salute them for that. Here's your Social 6:

#6: UK Online Payments Platform GoCardless Raises $1.5 Million Series A, Plans To Expand Across Europe (TechCrunch)

#5: LinkedIn Revamps Mobile App (AllThingsD)

#4: A Syncapse study claims a Facebook fan is worth $174 (Mashable)

#3: How To: Engage Successfully on Twitter (Likeable Media blog)

#2: Five Creative Uses for Google Alerts (Lifehacker)

#1: Twitter's advertising capabilities take a huge step forward, with keyword targeting (AllThingsD)

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Helping Jessica and Patrick

Guys: I'd so, so much appreciate you taking a look at this fundraiser for my cousin Jessica and her husband Patrick and considering offering your support. They were both severely injured this week while watching the Boston Marathon near the finish line.

While it's so sad we live in a world where things like Monday's tragedy occur, it makes me so happy to know we also live in a world where good people have one another's back in whatever possible. Thanks for visiting their Give Forward page.

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