Lookalike Audiences, Klout for Business, Coke's Social Media: the Social 6 for 3/20/13
Well, it's been a busy day with me at a photo shoot for up-and-coming brand Jude Connally all day, but I still found the time to share some pretty, shiny links with you guys -- and you certainly weren't shy with your clicks & shares today. Today's top story had to be Klout's renewed push for business, but Facebook's lookalike audiences is a must-read as well. Here's your Social 6:
#6: The D: All Things Digital conference lineup looks even more impressive than ever (All Things D)
#5: Dear Executive, Without Advanced Analytical Skills, You're Not Employable (Huffington Post)
#4: Wharton marketing prof Jonah Berger shares the science of going viral [VIDEO] (Business Insider)
#3: Coca-Cola: the 's' in social media doesn't stand for 'sales' (Econsultancy blog)
#2: Facebook announces lookalike audiences, lets advertisers target potential customers similar to current ones (The Next Web)
#1: Klout launches business portal, gunning for brands (Fortune)
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Instagram Drama, Google Plus Upgrades, and More: the Social 6 for 12/19/12
Morning, team! Yesterday was a bit too busy to run a Social 6 as usual, but the continuing drama around Instagram's privacy policy make a few appearances on today's roundup of yesterday's most important stories. Also noteworthy is Google's continuing moves to, essentially, turn Google Plus into a monster that touches upon all of your Google-related interactions. Here's your Social 6:
#6: Running a competition on Twitter or Facebook? How to get the basics right (Memeburn)
#5: Google Plus pushes more improvements (better photos, Hangouts, mobile apps) (MakeUseOf)
#4: Google Plus Testing Social Sharing Bar (Mashable)
#3: The case for choosing Flickr over Instagram (ReadWriteWeb)
#2: Is Facebook Advertising Worth The Investment? (Business 2 Community)
#1: Instagram Responds: 'We Hear You' [but offers little in way of apologies] (Mashable)