NYC Marathon Social Media Fallout & 5 other stories in the Social 6 Weekend Recap
I don't want you thinking I'm too NYC-centric, between the NYC Marathon fallout and "Sandy Smartphone" stories in the Social 6, weekend recap edition. There were some pretty big stories shared, clicked on, and retweeted by y'all this weekend, and some pretty great stories missed the cut. See, that's what you get for spending the weekend playing with your kids and taking grandma to the mall.
Here's your Social 6:
#6: Why HR Needs to Address Social Media (Infographic) (Business 2 Community)
#5: Was This Social Media Campaign Free Speech or Cyber-Bullying? (Business 2 Community)
#4: 6 Habits of Highly Successful People Using Social Media for Sales (Social Media Today)
#3: Here’s what NYCers think about the Marathon’s Cancellation (JeremyGoldman.com)
#2: How New Yorkers Adjusted to Sudden Smartphone Withdrawal (New York Times Blog)
#1: How NBC is using Instagram to report the 2012 election (GigaOM)
Related articles
Univision, Disaster Resources, and Sandy Links Galore top the Social 6 for 10/30/12
It's really interesting how quickly people's interests -- and the news -- can turn. Just a few days ago, you couldn't get much in the way of news that wasn't about the presidential election. Yesterday, almost anything worth clicking on & reading was Sand-related. Here's your Social 6:
#6: Univision to Start Its First Digital Network (New York Times)
#5: How To Create A Successful Visual Social Media Marketing Campaign (Business 2 Community)
#4: Chasing Armstrong With Truth (New York Times)
#3: A Pinterest board of tons of things named Sandy that *don't* suck (Pinterent)
#2: Top 6 Resources for Disaster Preparedness & Recovery (JeremyGoldman.com)
#1: Best ways to follow Hurricane Sandy digitally (until you lose power!) (Mashable)
Related articles
The Social 6 Weekend Recap: Everything You Missed Across the Internet in One Easy Post
Well, I'm a bit crazed today, so let's just get to it, shall we? Here's your weekend recap Social 6:
#6 Givit makes iOS video editing smarter and easier than iMovie (VentureBeat)
#5 Three Questions to Measuring Social ROI (Business 2 Community)
#4 A look at some of the IPad Mini's competitors (SF Chronicle)
#3 Yelp's Real Problem Is Google (Seeking Alpha)
#2 How to Use Google Groups for Business to Minimize Email (Backupify blog)
#1 4 smart social media parody accounts you *need* to check out' (Business 2 Community)
Gamification, Jobhunting, iPad Mini, and. . . Cats? The Social 6 News Roundup for 10/11/12
I hope you guys were doing your jobs yesterday, as opposed to scouring Twitter, Google+, and the like for social media-news. Not to fret if you missed anything, since I have the 6 links that were most shared, liked, and clicked on within my social circles yesterday. Never saw a social media list featuring forum statistics, tablet news, gamification, and...cats? Well, now you have. Here's today's Social 6 news roundup:
These 10 Cats Hate Toasters, Popcorn and Treadmills (Mashable)
Why Tracking Social Media Sales is so Difficult! (Business 2 Community)
Forums Outperform Blogs In Social Media Use (Social Media Explorer)
Job Seekers Choose Facebook Over LinkedIn, Twitter [STUDY] (Mashable)
Talk of the Day -- iPad mini to debut next week? (Focus Taiwan)
The 'Gamification' of CRM Finally Comes to Salesforce--But is it Enough? (Midsize Insider)
Twitter & China, Google+ & Journalism, and Social Media + Screwups: The Social 6
Lots of fun news & views yesterday while I was wallowing away in synagogue for Yom Kippur. Yesterday we had a great set of pieces clicked on & shared by you guys, including Twitter's interesting strength within China, potential good news for the iPad Mini, and G+'s effect on journalism. Here's your Social 6:
#6: Teenagers urged to create social media campaigns promoting healthy lifestyles (Scottish Daily Record)
#5: Why Eyeballs No Longer Matter For Startups (ReadWriteWeb)
#4: Social Media’s Biggest Screw-Ups [INFOGRAPHIC] (Mashable)
#3: How Journalists Are Using Google+ (ReadWriteWeb)
#2: Study says half of Americans are unimpressed with Kindle Fire HD, more interested in iPad mini (Borneo Post)
#1: Report: Twitter’s most active country is China (where it is blocked) (The Next Web)
Apple's Ping, YouTube, and Coke Highlight Today's Social 6 News Roundup
While we had a few major Apple articles that were shared, commented on, and retweeted yesterday, let's look at some Apple news - but let's open our minds to all the other articles you might have missed yesterday, shall we? Here's what you missed yesterday:
4 Social Media Tools That Never Go Out of Style (Business 2 Community)
"Social media is a whole lot more about hustle, and a whole lot less about slick tools or automation...[there] isn’t an app for earning someone’s respect. There are, however, some basic guidelines that those who 'get' social media have unilaterally used in their rise to becoming forces to be reckoned with. We’ve outlined four of them for you below."
With iTunes, is Apple's Ping Dead?
"iTunes is getting more social, but not with Ping. Today Apple announced that Ping will be shut down on September 30th. iTunes 11 will instead display your Facebook friends who Liked each entry, offer Facebook and Twitter sharing for purchases, plus let musicians share photos on their artist pages. The changes come amongst a larger overhaul to the iTunes store and player design."
Case Study: MicroGREEN InCycle Cups Transmedia Campaign (Business 2 Community)
"MicroGREEN came to Magnet Media for help spreading the word about the cup before its introductory launch in test markets. MicroGREEN especially wanted to reach “millennials” and “millennial moms”—young groups that value sustainability and are highly connected with digital media—with a trans-media campaign."
Cease Fire! Google Debuts YouTube App For iPhone - with Ads (Forbes)
"...the new app, unlike the old one, can run ads. The inability to run ads on the old one was a reason many content providers didn’t let them be viewed on the app.More to the point for Google, this means it can now earn some serious coin from mobile visitors. That’s crucial as mobile devices become the default way people are reaching content on the Web. Google says a quarter of YouTube views, more than a billion a day, are from mobile devices."
With Apple's announcements today, who stands to gain?
"Apple's big product launch in San Francisco this week, expected to mark the debut of the iPhone 5, could spell good news for a host of companies way beyond the boundaries of the tech giant's campus in Cupertino, Calif.From Apple itself to the company's telecom partners and component makers, there's a whole host of firms set for an iPhone 5 boost."
Is This The World's Smartest Coke Machine? (ReadWriteWeb)
"Plenty of devices can claim to have an Intel microprocessor inside. But, seriously, a Coke machine? This one does, and it can take your picture, too...at the Intel Developer Forum on Tuesday, Intel showed off an interactive Coke machinemanufactured by SIA Interactive, a South American technology and design firm. The machine towered over Dadi Perlmutter, the head of Intel's chip group."
Quora, Chain.ly, Coca-Cola, The Walking Dead: The Social 6 News Roundup for 9/6/12
The last 24 hours saw a nice mix of news, from Coca-Cola and The Walking Dead's major milestones to a hot new startup, a great piece on how to best leverage Google+ to make connections, and more. Let's get to it:
#6: Chain.ly Is the Craigslist for Finding People Who Can Help Out
"Chain.ly is a community board that wants to impact the world by making Internet-driven connections less serendipitous. While Twitter hashtags or Reddit campaigns can sometimes lead to success, Chain.ly hopes it will be a go-to platform for people to find the help they need...co-founder Bruno Ligutti added, 'We want to position Chain.ly as the Craigslist meets Kickstarter — not a fundraising website but a social platform for asking for help.'"
#5: Quora Arrives on Android, Complete With Voice Search, Widgets And A Deep Search Integration
"After a long wait, Quora just arrived on Android today...Quora is launching the Android app simultaneously in Google’s Play store and Amazon’s appstore. The app allows you to do almost everything you can on the site."
#4: What my Google Plus “About” Page Does for Me
"The untouched missing element in LinkedIn is the lack of any means of real-time communication...contrast this with Google+: people search terms and tags, come upon content-sharers whom they may not already be following and Circle us or comment on our posts."
#3: ‘The Walking Dead’ Celebrates Facebook Milestone With Awesome Poster
"AMC’s The Walking Dead just passed the 10 million fan mark on Facebook. That’s a big number — especially for a television show on cable TV.To celebrate the event, AMC created an awesome graphic to thank fans of the show. A pitch-perfect homage to the movie poster from 2009′s The Social Network, the graphic even has its own tagline: 'You don’t get 10 million fans without eating a few.'"
#2: With Embeddable Timelines, Twitter Widgets Become More Interactive
"Twitter announced a new feature today that’s supposed to make it easier for publishers to embed a timeline of relevant tweets — the company describes it as a way for 'publishers, writers, developers, and any Twitter user to drop a rich, interactive piece of Twitter into their websites.'”
#1: Coca-Cola Is First Retail Brand to Pass 50 Million Facebook Fans
"Coca-Cola passed 50 million fans on Facebook shortly after 9 a.m. Tuesday...[it] is the first retail brand to hit this milestone. Disney, Converse and Starbucks, three of the other most popular retail brands, each have fewer than 40 million fans on Facebook at the moment."
The Social 6: News Roundup, 9/5/12
MistoBox aims to boost your morning Cup of Joe w/the “@birchbox of Coffee”
"A new monthly delivery service, MistoBox, describes itself as “the BirchBox of the micro roasted coffee industry”...the company, which was founded by Connor Riley and Samantha Meis while in an entrepreneurship program at the University of Arizona, launched in June after just passing its Kickstarter goal of $9,000 in funding."
How Pinterest and Instagram are changing your brand strategy
"In 2008, Steve Jobs took the stage at the Macworld Expo and shared what seemed like a startling statistic: “Forty percent of the people in the U.S. read one book or less last year…People don’t read anymore.” Many are saying this statement could be seen as a foreshadowing of the explosive growth in visual content. But that wouldn’t really be accurate. Direct marketers have long known this; creating compelling visual content has been at the center of their world for years."
Android dominates Southeast Asia’s smartphone market: Report
"In a study of the major countries in Southeast Asia, Australia and New Zealand, 31 percent of smartphones were found to be running Android. Apple’s iOS has about 19 percent of the market with Blackberry, Symbian, and Windows Phone rounding out the remaining shares."
Social Media's Issue: Does It Drive Sales?
"“The next 12 months are the make or break time for social media, but I do think the investments have been there. People have sizable communities and want to make them ROI [return on investment] positive. We will really see if the metrics prove one way or another,” said Maureen Mullen, New York University think tank Luxury Lab, or L2, director of research ."
Wolfram Alpha's new "Facebook Report" lets you be a rockstar at mining your FB data
"Nearly 50% of my Facebook friends are married, which adds up to 123 people total. Meanwhile, 20.1% or 51 of my friends are in a relationship, and 13 are engaged. All this information I now know thanks to a new “Facebook Report” by Wolfram Alpha, which will gift you with more knowledge than you could possibly ever want to know about yourself and your Facebook profile."
Marissa Mayer is now reviewing *every* single serious candidate for employment at Yahoo
"Back in early August, there were reports that new CEO Marissa Mayer intended to do what Google's cofounders have always done: review every single new hire the company makes. Now, according to a Yahoo executive involved in hiring, Mayer is actually doing it....Yahoo has about 15,000 employees and it is hiring all the time, so this is no small task."
The Social 6: 8/31/12 News Roundup
The last 24 hours or so had a bunch of news (& views), considering it's late August. Here are some of the highlights:
#6: The #1 Oversight in Social Media Community Building
"No matter now compelling your content, how widespread your reach, how generous your reward, community attrition will be the undoing of any social media campaign leaving you to constantly rebuild sand castles at the foot of waves.To avoid this a brand of any size launching nay campaign must studiously walk through five stages:..."
#5: Facebook Sponsored Stories: Engaging Content is More Important than Ever
"Brands wanting to connect with fans need to be even more creative about the content they post, especially if you plan to use Sponsored Stories. Your fans still want to look smart in front of their friends, share funny photos and feel like they have a connection to something larger than themselves. Even if you pay for that positioning, these rules still apply."
#4: Bing rolls out a dedicated tool for searching your friend’s Facebook pictures
"Today, Bing announced and released ‘Friends’ Photos,’ a tool that allows you to search the social giant for specific pictures that your friends have uploaded....Bing’s recent redesign includes Facebook integration, but this new tool is a singular tool, unlike the right side-bar in the New Bing."
#3: Twitter launches 'Certified Products' to further encourage the apps it wants
"Twitter launched a new certified products platform Wednesday. The program is initially launching with three verticals Twitter says are “based on the needs we see from partners every day” — Engagement Products, Analytics Products, and Data Reseller Products...the 12 partners launching today are Attensity, ExactTarget, HootSuite, Mass Relevance, Radian6, Sprinklr, SocialFlow, Crimson Hexagon, Dataminr, Topsy, DataSift, and Gnip."
#2: Is Google selling off a portion of Motorola?
"Google (GOOG) supposedly wants to sell a portion of its recent acquisition of Motorola, and has hired Barclays Plc (BCS) to do the dirty work of finding a buyer. Google wants to sell the “Home Business” division of the messy ex-techno-giant, which it acquired for $12.5 billion in May. Bloomberg opines that this unit might net about $2 billion."
#1: I Am A President -- Obamamania Shuts Down Reddit
"In another social-media first, President Barack Obama took to Reddit today to become the first sitting head of state to moderate the site's "AMA," or, ask me anything, series.
The chat lasted an hour, and got so much attention that it shut the site down during his post."
The Social 6: 8/24/12 News Roundup
As you may know, I’m a voracious reader and tend to share a good deal of news via my social platforms. Here’s a countdown of the top six most important articles I’ve shared in the last day. I curate this top six based on number of retweets, clicks, favorites, and mentions, so you guys are a large part of what ends up listed here .
#6: Nicholas Sparks Beat Box Office Predictions After Social Media Campaign
While this is old news in that The Lucky One came out earlier in the year, Jason Boog of Galleycat shows how author Nicholas Sparks used social media to spark (sorry, I tried to avoid it!) increased word of mouth and box office receipts.
News Corp.'s Jonathan Miller, who has led its digital efforts for a year years, is stepping down. This is just one of many executive moves since the company announced it would be splitting its traditional publishing business from the company's other properties. Miller's departure is just another sign that News Corp. is going through a pretty significant overhaul.
#4: Facebook Has 44% Fake Followers; Twitter Has 33%
The @facebook account on Twitter's following is 44% fake, and @twitter's number is at 33%. That's according to the new online tool provided by StatusPeople, a social media management company out of London, that looks at a Twitter account's following and estimates its number of fake, inactive, and authentic followers. I've tried this tool, and while I can't (yet) attest to their entire methodology, it's certainly a good place to start. From some of the accounts I've tested already using their tool, it appears that it's at the very least a good tool to get a directional sense of whether or not you have an inactive/fake follower problem.
#3: Mayor Bloomberg & NYC launches digital toolkit for small businesses
Mashable, Google, Tumblr, Weebly have partnered with the City of New York to provide small businesses a digital education program to, essentially, start kicking butt and taking names with respect to their digital aptitude. Rachel Sterne, NYC's Chief Digital Officer, will be teaching the Digital Toolkit's first course on September 20th. All in all, a really cool initiative to give small businesses some of the tools they need to compete effectively.
#2: 7 Ways YouTube Can Grow Its Platform
Is YouTube still one of the top social platforms, and the web brand most associated with video? Absolutely. However, it's important to continuously innovate and address its challenges to stay ahead. In my second piece for Mashable, I outlined ways that YouTube can accomplish just that, some of which are already in the process of being addressed (good for them!).
#1: 3 of 4 CMOs Say Social Media Impacts Sales
This Forbes piece shares results of a Bazaarvoice survey asking 100 members of the CMO Club how they feel about social media. While it's a pretty small sample size, over half of the CMO respondents represent brands with over $1 billion in annual revenue, so it's very interesting -- and important -- to note their results on how social media affects sales.
