Duane Reade, Pandora Jewelry, Songdrop, and Apple's War Chest: the Social 6 for 3/4/12
Today was a busy busy day, which is par for the course for a Monday, and we have plenty of great reading material. Some of the highlights included the launch of Pandora in New York City hosted by Pretty Connected, the rise of Songdrop, how Duane Reade is getting hyperlocal right, and more. Here's your Social 6:
#6: Songdrop Is Like A Delicious For Music For That Lives Outside Of Paywalls (TechCrunch)
#5: Are You Targeting the Wrong Social Influencers? 3 Mistakes Brands are Making (BlogWorld)
#4: The UK's Guardian is boasting a new ad campaign to loop in American readers (New York Times)
#3: Case Study: Duane Reade Uses Local Brand Advocates to Promote Neighborhood Stores (Street Fight)
#2: Join Pretty Connected + Lucky Magazine for the Pandora 3/7 Grand Opening in NYC (Pretty Connected)
#1: 10 Things Apple Could Buy with its $137 Billion (AllThingsD)
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Walla Hacked, Twitter Archives, Harlem Shake, Social Media Week New York: the Social 6 for 2/18/13
Happy Washington's Birthday, all! I'd try to make a President's Weekend-related transition here, but honestly, I don't have much to work with. That's not to say there weren't quite a few good links out there today, including some of Social Media Week New York's top events (admittedly, I'm pushing the ones I'm involved with), how businesses can market towards women, and Walla's recent problem with hacking. Here's your Social 6:
#6: Hacker allegedly linked to Anonymous dumps 583,000 email addresses and passwords from Israeli portal Walla (The Next Web)
#5: Twitter Archives: A Window on Social Media's Rise and My Past (Mashable)
#4: Winning women over (Business Standard)
#3: Readers Respond to Porn Ban and Submit Their Harlem Shake Videos (Mashable)
#2: Facebook's Graph Search is in search of ads (USA Today)
#1: Top Events to Check out During Social Media Week New York (Going Social)
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foursquare Visualization, 3D Printed Buildings, and Social Media Education: the Social 6 for 1/22/13
What constitutes a social media story? After all, this is the Social 6, where I collect my most shared, retweeted, and commented-upon links every day. Needless to say, I define it pretty broadly, with stories that touch upon social (and technology) even in a smaller way. Today we have whether or not social media should be covered in schools, great visualization of foursquare check-in data, Sergey Brin sighted trying out his awesome Google Glass specs on the NYC subways, and more. Here's your Social 6:
#6: What Is Middle-Class in Manhattan? (New York Times)
#5: 10 Common Sense Ideas To Raise Your Klout Score (Business 2 Community)
#4: Do We Need Social Media Education in Schools Now? (Social Media Today)
#3: Interactive Map Shows Worldwide Foursquare Check-In Data (Mashable)
#2: Sergey Brin Takes His Google Goggles For a New York City Subway Spin (All Things D)
#1: The World’s First 3D Printed Building Will Arrive In 2014 (And It Looks Awesome) (TechCrunch)
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The Social 6: 8/24/12 News Roundup
As you may know, I’m a voracious reader and tend to share a good deal of news via my social platforms. Here’s a countdown of the top six most important articles I’ve shared in the last day. I curate this top six based on number of retweets, clicks, favorites, and mentions, so you guys are a large part of what ends up listed here .
#6: Nicholas Sparks Beat Box Office Predictions After Social Media Campaign
While this is old news in that The Lucky One came out earlier in the year, Jason Boog of Galleycat shows how author Nicholas Sparks used social media to spark (sorry, I tried to avoid it!) increased word of mouth and box office receipts.
News Corp.'s Jonathan Miller, who has led its digital efforts for a year years, is stepping down. This is just one of many executive moves since the company announced it would be splitting its traditional publishing business from the company's other properties. Miller's departure is just another sign that News Corp. is going through a pretty significant overhaul.
#4: Facebook Has 44% Fake Followers; Twitter Has 33%
The @facebook account on Twitter's following is 44% fake, and @twitter's number is at 33%. That's according to the new online tool provided by StatusPeople, a social media management company out of London, that looks at a Twitter account's following and estimates its number of fake, inactive, and authentic followers. I've tried this tool, and while I can't (yet) attest to their entire methodology, it's certainly a good place to start. From some of the accounts I've tested already using their tool, it appears that it's at the very least a good tool to get a directional sense of whether or not you have an inactive/fake follower problem.
#3: Mayor Bloomberg & NYC launches digital toolkit for small businesses
Mashable, Google, Tumblr, Weebly have partnered with the City of New York to provide small businesses a digital education program to, essentially, start kicking butt and taking names with respect to their digital aptitude. Rachel Sterne, NYC's Chief Digital Officer, will be teaching the Digital Toolkit's first course on September 20th. All in all, a really cool initiative to give small businesses some of the tools they need to compete effectively.
#2: 7 Ways YouTube Can Grow Its Platform
Is YouTube still one of the top social platforms, and the web brand most associated with video? Absolutely. However, it's important to continuously innovate and address its challenges to stay ahead. In my second piece for Mashable, I outlined ways that YouTube can accomplish just that, some of which are already in the process of being addressed (good for them!).
#1: 3 of 4 CMOs Say Social Media Impacts Sales
This Forbes piece shares results of a Bazaarvoice survey asking 100 members of the CMO Club how they feel about social media. While it's a pretty small sample size, over half of the CMO respondents represent brands with over $1 billion in annual revenue, so it's very interesting -- and important -- to note their results on how social media affects sales.
