#6: How the Toilet Paper Entrepreneur Branded Himself Too Well – New York Times (blog) Mike Michalowicz branded himself “The Toilet Paper Entrepreneur” back in 2008, yet now he’s trying to rebrand himself — and social media is pushing back! Very interesting story detailing #1 how to brand yourself, and #2 how to think about social… Continue reading The Social 6: News You Missed Yesterday, 8/23/12 Edition