Instagram on Android, North Korea Hacked, New iPad, More on Goodreads and Amazon: the Social 6 for 4/4/13
Plenty of fun links out there today! And by fun, I mean informative. I made sure not to share that much in terms of "Facebook Home" today, as I thought I'd let the smoke clear before weighing in. Heres your Social 6:
#6: 20-Hour Workdays: 4 Ways To Survive A Startup (ReadWrite)
#5: One Year Later, Nearly Half Of Instagram's 100 Million Users Are On Android (TechCrunch)
#4: Is Apple releasing a new iPad sooner than expected? (Business Insider)
#3: Anonymous Hacks Official North Korean Social Media Accounts (ReadWrite)
#2: A Goodreads Spoiled: All Your Books Are Belong To Amazon (ReadWrite)
#1: How to Make an Award-Worthy Vine Movie (Mashable)
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Twitter for Business, SEC & Social Media, and Digital Resumes: the Social 6 for 4/2/13
Folks, I'm not going to lie to you: April 2nd had a flew of good news & views around the social web. Now, I know the boss of your boss' boss called you in for a four-hour meeting and you didn't get caught up on your reading. No worries! I've got you covered. Here's your Social 6:
#6: A Google Plus Overview: Breaking Through Misconceptions [INFOGRAPHIC] (Social Media Today)
#5: 9 Social Media #Workhacks To Make Your Company More Likeable Online (Likeable Media blog)
#4: Goodbye, Paper Resumés. Now You Can Tweet To Get Hired (Refinery29)
#3: 10 Reasons You're Not Getting a Raise (& What You Can Do About It) (Lifehacker)
#2: Reimagining SEC disclosure for a social media world (Wall Street Journal)
#1: Twitter Relaunches Twitter for Business (Mashable)
Facebook Home, Feedly, Twitter Paid Edition, Vine Competition: the Social 6 for 4/1/13
Happy April, folks! Since it's the first day of April, I think we can all assume that one of the below stories is a joke, and I'll leave it up to you to figure out which it is. Either way, the leak of Facebook Home blew away everything else as the top story of the day. That being said, there's plenty more must-reads below. Here's your Social 6:
#6: Step inside the (social) arcade of the future (Eurogamer)
#5: Feedly updates mobile app, reports 3 million Google Reader refugees (Slashgear)
#4: How Social Media Marketing is Driving a NYC Advertising Renaissance (New York Times)
#3: Call For Entries: Tribeca Film Festival's #6SecFilms Vine Competition (Tribeca Film)
#2: Twitter Announces “Twttr” - Will Start Charging $5 A Month If You Want To Tweet Using Vowels (TechCrunch)
#1: 'Facebook Home' leak suggests FB will reveal Android homescreen replacement this Thursday (The Verge)
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Gay Marriage, Women Entrepreneurs, YouTube Shutting Down: the Social 6 Weekend Edition
Wow, a pretty busy weekend in terms of the quality of the links that were being passed around. Of course, given it happens to be the first of April, the YouTube story simply had to be in the top spot (and it's fun to watch). Yet the two marriage equality links, content sharing techniques, and more shared below are definitely worth more than a look as well. Here's your Social 6:
#6: Facebook's Gay Marriage Map (AllThingsD)
#5: Walmart's Latest Bright Idea: Let Customers Do the Schlepping (Ecommerce Times)
#4: The Strategy Behind the Viral Red Marriage Equality Campaign (Mashable)
#3: Why are there not more women entrepreneurs? (Forbes)
#2: 43 Proven Content Shares That'll Help You Start Conversations In Your Social Networks (Business 2 Community)
#1: YouTube Announces It's Shutting Down & Picking a Winner (Going Social)
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Tweetdeck Upgrades, Storify VIP Service, Klout + Instagram, Amazon + Goodreads: the Social 6 for 3/29/12
It's funny: there are slow weeks, and then there are weeks -- days, actually -- like yesterday. Pretty much everything that makes up the Social 6 from the last 24 hours is a must-read if you want to keep on top of mobile, digital, and social happenings. Between the Goodreads move, Klout's added focus on Instagram, Facebook's new cover photo rules, and everything else, I'd advise you to get some popcorn and strap in. Here's your Social 6:
#6: Storify debuts its VIP Service for publishers (Mashable)
#5: Cody for iPhone, the exercise journal that lets you record & share workouts with friends (TheNextWeb)
#4: Twitter tricks out TweetDeck for Mac: content & user filters, advanced search options, more (TheNextWeb)
#3: Facebook Changes Cover Image Restrictions (Again) (SocialFresh)
#2: Amazon buying Goodreads! Is the retailing giant going social? (ReadWrite)
#1: Klout starts tying in with Instagram data (AllThingsD)
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Yoko Ono Tweets, Klout for Business, & Public Shaming: the Social 6 Weekend Edition
It's been a quiet weekend on the social web, but factoring in Friday, there were quite a few pieces I'd curse myself if you missed. Here's your Social 6:
#6: 10 interesting digital marketing stats this week courtesy of Econsultancy (Econsultancy blog)
#5: Businesses not on Google+ yet: here's a nice @socialmedia2day rundown of its advantages (Social Media Today)
#4: Klout for Business Is Only First Step to a Serious Marketing Platform (Adweek)
#3: Congrats to Feedly for taking advantage of the Google Reader controversy to become the top iPhone news app (TechCrunch)
#2: Yoko Ono Details Why She Posted Lennon's Bloodied Glasses on Twitter (New York Times blog)
#1: One person’s tweets leads to disastrous results (Slashgear)
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Visual.ly, KitchMe, BBC Hacks, Twitter & TV Ratings: the Social 6 for 3/21/13
Crazy crazy day, running from meeting to meeting, and yet the links I shared today seemed to go nuts with you guys. Visual.ly's Google Analytics capabilities actually ran away with today's top link by a large margin, but there's plenty more great reading to be found here, so let's dive in, shall we? Here's your Social 6:
#6: Coupons.com Acquires Pinterest-Like Recipe & Meal Planning Service KitchMe (TechCrunch)
#5: Twitter Untangles Its Overgrown Org Chart (AllThingsD)
#4: BBC Weather’s Twitter account has been hijacked by anti-Syrian hackers (The Next Web)
#3: Street Fight Daily: Pinterest Buys Livestar, Starbucks' Shoddy Square Rollout (Street Fight)
#2: More Twitter Chatter Correlates to Higher TV Ratings, Study Reveals (Mashable)
#1: Visual.ly’s new Google Analytics tool sends you weekly Web metric reports as infographics (The Next Web)
Lookalike Audiences, Klout for Business, Coke's Social Media: the Social 6 for 3/20/13
Well, it's been a busy day with me at a photo shoot for up-and-coming brand Jude Connally all day, but I still found the time to share some pretty, shiny links with you guys -- and you certainly weren't shy with your clicks & shares today. Today's top story had to be Klout's renewed push for business, but Facebook's lookalike audiences is a must-read as well. Here's your Social 6:
#6: The D: All Things Digital conference lineup looks even more impressive than ever (All Things D)
#5: Dear Executive, Without Advanced Analytical Skills, You're Not Employable (Huffington Post)
#4: Wharton marketing prof Jonah Berger shares the science of going viral [VIDEO] (Business Insider)
#3: Coca-Cola: the 's' in social media doesn't stand for 'sales' (Econsultancy blog)
#2: Facebook announces lookalike audiences, lets advertisers target potential customers similar to current ones (The Next Web)
#1: Klout launches business portal, gunning for brands (Fortune)
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Flattr, Listly, Foursquare, Flickr's iOS app, Pinterest's New Look: the Social 6 for 3/18/13
Busy Monday in real life and on the Interwebz, folks! I kid you not. What's interesting is that today really didn't have any runaway winner for first place, but we've got plenty of great links today. Interestingly enough, for the most part they're all focused on visuals and startups. Here's your Social 6:
#6: Flattr now lets you make $$ from Twitter Favorites, Instagram Likes & more (The Next Web)
#5: Social Media Campaign to Reunite Auschwitz Twins "A7733" & "A7734" (The Times of Israel)
#4: Listly goes premium with its revamped list-building platform, and gets more mobile friendly too (The Next Web)
#3: Does Foursquare have a Yelp Problem? (AllThingsD)
#2: Flickr's iOS app update features great support for hashtags (The Next Web)
#1: Pinterest shares how its new look lets users discover more of what they love (Pinterest)
Agencies: Here is the Problem with Saying "the Client"
I work with a lot of companies who consider themselves to be agencies. There’s not really anything wrong with that, even though there are a lot of things that I don’t really love about how agencies operate. There are actually a lot of things, that’s probably for another point in time.
The agency practice I wanted to focus on/rant abou today was referring to the client as, well, “the client” during internal discussions. Even in internal discussions, I always want to refer to the client by the brand’s name, because I don’t want to even for a second make it feel impersonal. Also, referring to the client as “the client” makes you feel separate from them. I don’t want to feel separate from my clients. I want to feel like we are part of the same team, and their mission is my mission.
I think that that’s why when I am speaking to clients of Firebrand Group, I don’t say “you” in conversation when referring to them. I say “we.” Is it a small difference? Maybe. But for me, it represents something bigger.