Business

Twitter + Starcom, Bad Careers, Gamification in Healthcare: the Social 6 for 4/23/12

Plenty of good links out there all over the web today. Come to think of it, most days I find great content with your help. My only wish is that I had more hours in the day to read. Speaking of reading, let's get started, shall we? Here's your Social 6:

#6: If Planet Earth Used a Social Network (Comic) (AllThingsD)

#5: A look at the future of gamification, mobile apps & social media in the health industry (Money Marketing)

#4: 26 Mobile Apps to Improve Your Business and Networking (Social Media Examiner)

#3: Anyone Can Be Found on Social Media in 12 Hours (Mashable)

#2: Twitter Signs Lucrative Deal With Ad Agency Starcom (New York Times)

#1: Want to know what careers to avoid? Here are the worst jobs of 2013 (CareerCast)

by jeremygoldman

Dove, LinkedIn's Mobile Strategy, Kenneth Cole Tweets: the Social 6 for 4/19/13

There's nothing in here about Dzokhar Tsarnaev, the world's most awful person, even though that obviously took up a good deal of people's time today. That being said, I tried to keep up with everything else interesting the tech & social media world today, including LinkedIn's mobile ad strategy, another Kenneth Cole controversy, and how Brightnest can be a huge boon to the right person. Here's your Social 6:

#6: Hate Keeping Up With Home Maintenance? Brightnest Can Help (TechCrunch)

#5: RW10: Six Things ReadWrite Will Cover In 2023 (ReadWrite)

#4: 5 Fascinating Facts We Learned From Reddit This Week (Mashable)

#3: Here's what ads will look like on LinkedIn's new mobile app (Business Insider)

#2: Ad About Women's Self-Image Creates a Sensation (New York Times)

#1: Yet another controversial Kenneth Cole tweet, this time about gun control (Mashable)

by jeremygoldman

Twitter for Business, SEC & Social Media, and Digital Resumes: the Social 6 for 4/2/13

Folks, I'm not going to lie to you: April 2nd had a flew of good news & views around the social web. Now, I know the boss of your boss' boss called you in for a four-hour meeting and you didn't get caught up on your reading. No worries! I've got you covered. Here's your Social 6:

#6: A Google Plus Overview: Breaking Through Misconceptions [INFOGRAPHIC] (Social Media Today)

#5: 9 Social Media #Workhacks To Make Your Company More Likeable Online (Likeable Media blog)

#4: Goodbye, Paper Resumés. Now You Can Tweet To Get Hired (Refinery29)

#3: 10 Reasons You're Not Getting a Raise (& What You Can Do About It) (Lifehacker)

#2: Reimagining SEC disclosure for a social media world (Wall Street Journal)

#1: Twitter Relaunches Twitter for Business (Mashable)

by jeremygoldman

Lookalike Audiences, Klout for Business, Coke's Social Media: the Social 6 for 3/20/13

Well, it's been a busy day with me at a photo shoot for up-and-coming brand Jude Connally all day, but I still found the time to share some pretty, shiny links with you guys -- and you certainly weren't shy with your clicks & shares today. Today's top story had to be Klout's renewed push for business, but Facebook's lookalike audiences is a must-read as well. Here's your Social 6:

#6: The D: All Things Digital conference lineup looks even more impressive than ever (All Things D)

#5: Dear Executive, Without Advanced Analytical Skills, You're Not Employable (Huffington Post)

#4: Wharton marketing prof Jonah Berger shares the science of going viral [VIDEO] (Business Insider)

#3: Coca-Cola: the 's' in social media doesn't stand for 'sales' (Econsultancy blog)

#2: Facebook announces lookalike audiences, lets advertisers target potential customers similar to current ones (The Next Web)

#1: Klout launches business portal, gunning for brands (Fortune)

by jeremygoldman

Super Bowl, Facebook Exoduses, and Graph Search: the Social 6 for 2/4/13

As expected, Monday the 4th had plenty of news and views regarding last nights Super Bowl, but there were other interesting things to be found today across the social web, including arguments against graph search, gamification's role in revolutionizing health care, and marketing trends to be aware of in order to grow over the coming year. Here's your Social 6:

#6: 4 Powerful Marketing Trends Your Organization Must Embrace in 2013 (Business 2 Community)

#5: How Companies Are Using Gamification To Transform Health Care (Business Insider)

#4: This year's Super Bowl Generated over 24 Million Tweets (Mashable)

#3: Why Graph Search Could Be Facebook's Largest Privacy Invasion Ever (The Nation blog)

#2: How Superbowl XLVII’s Blackout Became A Marketer’s Dream (Likeable Media blog)

#1: Why I Decided To Leave Facebook (ReadWriteWeb)

by jeremygoldman

Influencers, Storify, France's Social Data Tax, & More: the Social 6 News Roundup for 1/22/13

Starting today, we (and by we, I mean me) will be posting the Social 6 the same day news happens as opposed to the next morning. So today, January 22nd, we saw plenty of great news stories, including more on the Storify privacy loopholes, France's ideas for taxing personal data collectors such as Google and Facebook, and how some employers' social media policies may not be 100% legal. Here's your Social 6:

#6: Influencers vs. Advocates in New Media (Huffington Post)

#5: Storify Loophole Publishes Private Facebook Updates (Mashable)

#4: Should Google and Facebook be taxed for collecting your personal data? France thinks so (The Next Web)

#3: 16 Inspiring Examples of Interactive Maps in Web Design (Web Design Ledger)

#2: Employers' social media policies come under regulatory scrutiny (New York Times)

#1: The power of brand marketing as a floor (Christopher S. Penn blog)

by jeremygoldman

Webinar to Attend: Smarter Digital ROI on 12/18 (Hosted by Econsultancy)

You've no doubt heard of Econsultancy and/or consumed their wonderful content, no? Well, on December 18th they're having a webinar covering Smarter Digital Marketing ROI. It's hosted by Econsultancy's Member Services Manager (and overall superstar) Danielle Mackie.

The webinar is focused on introducing folks to member benefits, and how users can achieve Smarter Digital Marketing ROI using Econsultancy's resources, including their Best Practice Guides and their Internet Statistics Compendium.

What's that -- you're not an Econsultancy member yet? You can get started with them here.

I'm going to try to attend this one, since I know I'm not making the best of my Econsultancy membership, and I do love them as an organization. Register here before you forget!

by jeremygoldman

McDonald's, Social SEO, Antisocial CEOs, and...Norwegian Foxes? Your Social 6 News Roundup for 12/4/12

Yesterday was so full of news from the Social Web, the news that 3 more Microsoft Surface tablets may hit in 2013 didn't make it. In fact, it was such a busy day I didn't feel right including my announcing my new venture, Firebrand Group, on this list. And if we want to only keep it to news, the link to Pam Moore's SAP-sponsored social media webcast (today!) should be excluded - even though you all should definitely be there. Even without all of that, there's plenty to read. Here's your Social 6:

#6: Do your parents/grandparents not know how to text? This Norwegian fox might be able to teach them (Digital Trends)

#5: Top 5 Breakthrough Marketing Trends You Can’t Ignore (Inbound Marketing Agents blog)

#4: McDonald's Releases 1st TV Ad with Twitter Hashtag (Mashable)

#3: 10 ½ Ways to Take Advantage of "Social SEO" (Forbes)

#2: Study Finds Users Tweet During TV and Toilet Time (Mashable)

#1: Research: 70% of Fortune 500 CEOs Have Absolutely Zero Social Media Presence (60 Second Marketer)

by jeremygoldman

2012 Stats, Bundle, MoMa Video Games, and Mike Krieger's Principles: the Social 6 for 12/1/12

Busy Friday we had yesterday! The Interwebs were busy with a tons of clicks (including my guest post, #4). Today we have acquisition of one of the more impressive startups out there, some social media stats that will undoubtedly help you win a trivia competition, and Mike Krieger's product development principles. Let's get right to it, shall we? Here's your Social 6:

#6: Capital One Acquires Bundle, A Data-Driven Local Business Directory (TechCrunch)

#5: Pac-Man, Tetris and 12 others land in The Museum of Modern Art’s new Video Game collection (The Next Web)

#4: 6 Ways Corporate Culture Can Play Into a Company's Social Media Success (Business Conjunctions)

#3: Yes, Social Media Is Risky -- Find A Way To Make It Work (Forbes)

#2: Instagram Co-Founder Mike Krieger’s 8 Principles For Building Products People Want (TechCrunch)

#1: 100 Fascinating Social Media Statistics and Figures From 2012 (Huffington Post)

by jeremygoldman

Diabetes Awareness, King.com, Foodily, Strayboots Top the Social 6 for 11/16/12

As you guys know, the Social 6 isn't just about what yesterday's top stories were; it's about finding some hidden gems that might wind up being important but didn't necessarilly grab "above the fold" placement. Here's your Social 6:

#6: Urban Tour Guide Game StrayBoots Launches Out Of SMS; iPhone App Available Now (TechCrunch)

#5: Social Media Game Plan Equals Higher Profits (InformationWeek)

#4: King.com, the Second-Largest Social Games Maker, Jumps Into Advertising (All Things D)

#3: As Recipe Sharing On Pinterest Explodes, Foodily Revamps To Focus On Social (TechCrunch)

#2: Diabetes Awareness Month given a voice with social media campaign (Global BC)

#1: Yesterday's Facebook Stock Rally & How The Company Can Have More of Them (Going Social)