Lookalike Audiences, Klout for Business, Coke's Social Media: the Social 6 for 3/20/13
Well, it's been a busy day with me at a photo shoot for up-and-coming brand Jude Connally all day, but I still found the time to share some pretty, shiny links with you guys -- and you certainly weren't shy with your clicks & shares today. Today's top story had to be Klout's renewed push for business, but Facebook's lookalike audiences is a must-read as well. Here's your Social 6:
#6: The D: All Things Digital conference lineup looks even more impressive than ever (All Things D)
#5: Dear Executive, Without Advanced Analytical Skills, You're Not Employable (Huffington Post)
#4: Wharton marketing prof Jonah Berger shares the science of going viral [VIDEO] (Business Insider)
#3: Coca-Cola: the 's' in social media doesn't stand for 'sales' (Econsultancy blog)
#2: Facebook announces lookalike audiences, lets advertisers target potential customers similar to current ones (The Next Web)
#1: Klout launches business portal, gunning for brands (Fortune)
Related articles
Super Bowl, Facebook Exoduses, and Graph Search: the Social 6 for 2/4/13
As expected, Monday the 4th had plenty of news and views regarding last nights Super Bowl, but there were other interesting things to be found today across the social web, including arguments against graph search, gamification's role in revolutionizing health care, and marketing trends to be aware of in order to grow over the coming year. Here's your Social 6:
#6: 4 Powerful Marketing Trends Your Organization Must Embrace in 2013 (Business 2 Community)
#5: How Companies Are Using Gamification To Transform Health Care (Business Insider)
#4: This year's Super Bowl Generated over 24 Million Tweets (Mashable)
#3: Why Graph Search Could Be Facebook's Largest Privacy Invasion Ever (The Nation blog)
#2: How Superbowl XLVII’s Blackout Became A Marketer’s Dream (Likeable Media blog)
#1: Why I Decided To Leave Facebook (ReadWriteWeb)
Related articles
Webinar to Attend: Smarter Digital ROI on 12/18 (Hosted by Econsultancy)
You've no doubt heard of Econsultancy and/or consumed their wonderful content, no? Well, on December 18th they're having a webinar covering Smarter Digital Marketing ROI. It's hosted by Econsultancy's Member Services Manager (and overall superstar) Danielle Mackie.
The webinar is focused on introducing folks to member benefits, and how users can achieve Smarter Digital Marketing ROI using Econsultancy's resources, including their Best Practice Guides and their Internet Statistics Compendium.
What's that -- you're not an Econsultancy member yet? You can get started with them here.
I'm going to try to attend this one, since I know I'm not making the best of my Econsultancy membership, and I do love them as an organization. Register here before you forget!
