The Social 6: News You Missed Yesterday, 8/22/12 Edition

Fifteen-Year Olds Create Reserverr, Hoping To Replace Your Calendar 

Talk about starting off young: two fifteen year-olds have founded Reserverr, a site that helps users automatically books reservations free of charge. Billy Gallagher reports for TechCrunch on why this deceptively simple app could make waves.

Gannett buys social media ad company Blinq Media

Traditional media player Gannett, which counts USA Today among its properties, announced that it had acquired Blinq Media, an up and coming firm which develops social media ad campaigns. This is just part of the ongoing trend of traditional media firms buying up rising tech companies so they can broaden their digital expertise, especially on social and mobile channels. I’d rate this as a smart move; the traditional media companies that continue to modernize themselves will win, and the ones that don’t will eventually go away. Period.

Predictors of In-App Purchases? Not Having Paid Apps And Playing Lots of Games, Apsalar Finds

In-app purchases are turning into the primary way that many mobile developers make their living. In fact, the majority of the top 25 highest-grossing iOS apps are free to start playing! Analytics company Apsalar conducted a deep dive into mobile apps and spending, as Kim-Mai Cutler of TechCrunch reports.

Dave Kerpen & Likeable Media in Inc. Magazine

Very happy for my friends Dave and Carrie Kerpen, who are featured in this month’s Inc. Magazine. The Inc. story features how Dave and Carrie built Likeable Media, the social media and word of mouth marketing agency. Pick up the magazine to read their story, as well as some of the fastest-growing small businesses around. In case you can’t tell, I *love* the magazine.

Social Media Fan Advocacy & Loyalty Software roundup, courtesy of @JasonFalls 

Social media thought leader (I don’t throw that around too often) Jason Falls offers up some great analysis on fan advocacy and loyalty platforms, including 500 Friends, Brandsforce, Zuberance, and more. If you want to understand how to build advocacy and loyalty, and how they’re related but different, this is a must-read.

iPhone 5 rendering based on leaked video

‘Leaked’ iPhone 5 Video Reveals Radical New Design

Gee, there’s serious interest in the iPhone 5 launch. Are you honestly surprised? This quick Mashable clip links to the “leaked” video for the iPhone 5 teaser, which indicates a relatively substantial deviation from the iPhone 4 and 4S.

By jeremygoldman

social media pundit.

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