The Social 6: 8/24/12 News Roundup

August 24, 2012jeremygoldmanFacebook, Google, Social 6 Daily Recaps, TwitterNo Comments

As you may know, I’m a voracious reader and tend to share a good deal of news via my social platforms. Here’s a countdown of the top six most important articles I’ve shared in the last day. I curate this top six based on number of retweets, clicks, favorites, and mentions, so you guys are a large part of what ends up listed here .

#6: Nicholas Sparks Beat Box Office Predictions After Social Media Campaign

While this is old news in that The Lucky One came out earlier in the year, Jason Boog of Galleycat shows how author Nicholas Sparks used social media to spark (sorry, I tried to avoid it!) increased word of mouth and box office receipts.

#5: News Corp.’s digital chief, Jonathan Miller (former AOL CEO) is stepping down, as company prepares to split

News Corp.’s Jonathan Miller, who has led its digital efforts for a year years, is stepping down. This is just one of many executive moves since the company announced it would be splitting its traditional publishing business from the company’s other properties. Miller’s departure is just another sign that News Corp. is going through a pretty significant overhaul.

#4: Facebook Has 44% Fake Followers; Twitter Has 33%

The @facebook account on Twitter’s following is 44% fake, and @twitter’s number is at 33%. That’s according to the new online tool provided by StatusPeople, a social media management company out of London, that looks at a Twitter account’s following and estimates its number of fake, inactive, and authentic followers. I’ve tried this tool, and while I can’t (yet) attest to their entire methodology, it’s certainly a good place to start. From some of the accounts I’ve tested already using their tool, it appears that it’s at the very least a good tool to get a directional sense of whether or not you have an inactive/fake follower problem.

#3: Mayor Bloomberg & NYC launches digital toolkit for small businesses

Mashable, Google, Tumblr, Weebly have partnered with the City of New York to provide small businesses a digital education program to, essentially, start kicking butt and taking names with respect to their digital aptitude. Rachel Sterne, NYC’s Chief Digital Officer, will be teaching the Digital Toolkit’s first course on September 20th. All in all, a really cool initiative to give small businesses some of the tools they need to compete effectively.

#2: 7 Ways YouTube Can Grow Its Platform

Is YouTube still one of the top social platforms, and the web brand most associated with video? Absolutely. However, it’s important to continuously innovate and address its challenges to stay ahead. In my second piece for Mashable, I outlined ways that YouTube can accomplish just that, some of which are already in the process of being addressed (good for them!).

#1: 3 of 4 CMOs Say Social Media Impacts Sales

This Forbes piece shares results of a Bazaarvoice survey asking 100 members of the CMO Club how they feel about social media. While it’s a pretty small sample size, over half of the CMO respondents represent brands with over $1 billion in annual revenue, so it’s very interesting — and important — to note their results on how social media affects sales.

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