The Social 6: Key Stories from The Last 24 Hours, 7/19/12
As you may know, I’m a voracious reader and tend to share a good deal of news via my social platforms. Here’s a countdown of the top six most important articles I’ve shared in the last day. I curate this top six based on number of retweets, clicks, favorites, and mentions, so you guys are a large part of what ends up listed here :).
#6 Are Companies a Good Fit on Social Media?
While the title of this article is a bit rhetorial, Brent Pohlman follows up with a strong Business 2 Community piece offering some key advice on how to make your company successful on whichever social platforms you're operating on.
#5 What a Successful Facebook Mobile Strategy May Look Like
Mark Zuckerberg himself admits that Facebook has had challenges developing a wubbubg mobile strategy. In this article, you will read about different ways to why this is an issue and what Facebook execs are trying to do to improve their odds. Nice points proven by Dave Copeland of ReadWriteWeb.
#4 How To Use Social Media To Invent Or Reinvent Yourself
Self promotion or 'Branding yourself' has expanded rapidly within the past few years. There are important things to remember when branding yourself just like any other big name such as Coca-Cola or Facebook. Kyle Lacy of Business 2 Community proves many key points.
#3 How to Create Social Media Marketing Success: DON'T DO THIS
Social marketing is all about creating community, and not purely creating one-directional advertisements, right? However, many companies are blurring the lines and committing many faux-pas with their social strategies. Good points by Angela Hausman, PhD in this Business 2 Community post.
#2 5 Things You Didn't Think You Could Do on LinkedIn
LinkedIn, as you know, is a platform that I love. Love, love, love. You just can't use it enough. This quick piece by Amy-Mae Elliot of Mashable gives a few less-known features of everyone's favorite A+ professional platform.
And finally, the #1 share of the last 24 hours:
#1 Here's what we learned from the Socialcam acquisition: Innovation wins, not numbers
Socialcam has gained an incredible amount of traction in a short period of time, becoming the most popular Facebook app by a large margin. Drew Olanoff of TNW delves into why innovation is the key reason for the app's acquisition, as opposed to its number of active monthly users.
Helping my wife pick a Twitter handle
For those of you who don't know, Victoria just finished Princeton with her Ph.D in Art History. Very, very proud husband, I am. So, the lovely Victoria is finally getting on Twitter in order to promote her art history and provenance research consulting business. Provenance, of course, refers to the chronology of the ownership and/or location of a historical artifact, including art. Victoria's basically an art detective. It's pretty cool.
Victoria's consulting website is at victoriasearsgoldman.com (if you want to, you can check it out - it's a work in progress and you'll definitely see plenty of glitches). As such, ideally I'd go with @victoriasearsgoldman on Twitter - but that's pretty long. In fact, it's one-seventh of a tweet all by itself! At the same time, I think about brand consistency, and how that's so important to me in general.
Other ideas are @victoria-sg, @VSGresearch, @VSGprovenance, and @VSGartprovenance - but we're going to let you guys decide what would be best! What do you think would be the best pick, A) knowing Twitter and B) knowing what kind of work she'll be doing?
Twitter Needs to Compete with Facebook's Open Graph. Here's Why:
This just in from InsideFacebook:
Twitter already has an official Facebook integration that lets users post tweets to their profiles and friends’ News Feeds. It does not share retweets or @replies. An Open Graph app could leverage Ticker, allowing retweets and replies to appear in the lightweight feed and other tweets to show in News Feed. This would be similar to how Spotify publishes individual song listens to Ticker but puts stories about users listening to artists, albums and playlists in News Feed.
The Inside Facebook goes on to discuss how integrating with the Open Graph would allow tweets to have a dedicated section of timeline's designated for them. Check out Twittus, an unofficial app that does this already.
I don't disagree with Brittany Darwell's approach per se. However, I have another point of view: why would Twitter cede the "open graph" space across the entire Internet to Facebook? Why not directly compete with Facebook's Open Graph in some way? While Twitter doesn't have the ability to directly compete with Facebook purely on its merits and capabilities, plenty of large Web players would back Twitter if it could provide a Facebook alternative for carrying one's social identity across the Internet.
Many people love the adage "if you can't beat 'em, join 'em." If I was Twitter, my motto would be "if you can't beat 'em , beat 'em anyway."