Mixer, NYFW, and Twitter’s new API : The Social 6 for 9/7/12

I knew New York Fashion Week would be a pretty big point of discussion yesterday, but Twitter’s API news was pretty major too. Here’s the rundown:

Is Mixer The Mobile Social Location-Based App We’ve Been Looking For? Maybe…

“Mixer is a new social mobile application for iPhone that lets you converse with people on a location…users can post text and photos to the local feed and others can comment. Via a nice visual interface you can zoom out from your locality to join conversations far away or zoom back in to your neighbourhood. But when you leave a location where a conversation happened you can continue to converse with those people.”

Fashion Week Dieting Spreads On Twitter, Surprising No One

“Search #NYFW and the word “diet” right now on the social media site and you’ll find lots of tweets linking back to the CNN article mentioned above. But if you go back a bit further, you’ll find women tweeting about their actual diets. Just yesterday, fashion stylist Elizabeth Tran tweeted “So my one-cube-of-cheese-every-hour diet starts tomorrow. Well, I think it will…#lesigh #NYFW“ Let’s not forget this shockingly sad picture tweeted out almost a month ago by PR rep Keisha McCotry. Yep, you read that right: a bowl of broccoli and a glass of water is her dinner. She told CNN she began her fashion week diet in July, and that, ‘Perception is reality in this industry, and unfortunately, you have to look the look to get the clients.'”

The #NYFW diet: Part of the job?

“New York Fashion Week is one of the fashion industry’s biggest events of the year, the culmination of months of planning, organizing, schmoozing … and dieting? When it comes to the biannual fashion shows, which kick off Thursday, models aren’t the only ones looking to drop a few pounds before hitting the tents. Some publicists, bloggers and fashion editors have been counting calories for weeks in anticipation of the week-long event, where to some, networking and being seen are just as important as the collections debuting on the runways.”

The relationship between Case Studies & Social Link Bait

“These are a few of the many benefits offered to you for taking your precious time and creating a great piece of content, such as a case study. One of the benefits I’d like to discuss in much more depth is the social link bait benefit. But before I get into it, I want to just make sure everyone understands what social link bait is.”

Twitter officially launches v1.1 Of its API

“…today, the company officially unveiled the newest version of its API, v1.1, and updated its “Developer Rules of the Road” and display requirements.One of the more notable changes we’ve seen so far, brought to our attention by Steve Streza’s tweet, is that developers will have until March 5, 2013 to switch over to the new version of the API. After that, v1.0 will be “kaput” — to use the technical term.”

More on Twitter’s new API, which drops support for RSS

While it was easy to see the loss of XML coming — Twitter has slowly dropped support for XML in favor of JSON over the last year and a half — dropping support for RSS and Atom is a major shift. RSS and Atom are the two major formats for serving up web feeds. These feeds can include text, audio, video and other types of media. While most users use RSS as a way to subscribe to web content from a blog or podcast — the format can also be used as a way to subscribe to tweets. Since its inception, Twitter has allowed developers to access Twitter timelines and search queries using RSS. As a result, lots of social aggregators have used RSS as an easy way to pull in tweets alongside messages for other services.

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By jeremygoldman

social media pundit.

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