Instagramming Ballots, Sergey Brin's "dread", & 4 more: The Social 6, Election Recap Edition
Busy day yesterday! In case you didn't know, we elected a new president. It just happened to be the same guy as the last one. Still an exciting day, all in all, with the top 2 stories today relating to the election, and the third very interesting with respect to the current Sandy-related gas shortage, and how digital media has played a part in addressing the issue. Without further ago, here's your Social 6:
#6: The Two Sides Of Social Media Marketing (Social Media Explorer)
#5: How Much Have You Invested In Your Social Media Education? (Business 2 Community)
#4: Social Media Marketing - Part 1 (Business 2 Community)
#3: Finding Gas on Long Island: Hess and Business Intelligence (The VAR Guy)
#2: Google co-founder Sergey Brin: "I am dreading today's elections" (CNN Money)
#1: If You Want to Stay Out of Jail, Don't Instagram Your Ballot (All Things D)
Facebook Stats, Hyperlocal, & Video Games: Today's Social 6
A pretty mixed bag of news from the last day were clicked on by you guys yesterday, including a link towards my attempts to enlist more help for the upcoming Going Social companion site.
Without further ago, here's your Social 6 for September 25, 2012:
#6: Gyft Brings Gift Cards From Over 200 Retailers To Apple’s Passbook (TechCrunch)
#5: 7 Reporting Tools for Hyperlocal Journalists (Streetfight)
#4: Want to Join Team Going Social? Write for Us! (jeremygoldman.com)
#3: The Social Era Is More Than Social Media (Fast Company)
#2: DeathWatch: Video Game Consoles (ReadWriteWeb)
#1: 50% of Consumers Value a Brand’s Facebook Page More Than Its Website [INFOGRAPHIC] (Mashable)
The Social 6: 8/29/12 News Roundup
By all you know the drill: I share the stories y'all found most interesting over the last 24 hours. So if you disagree with the picks, you'll just have to comment/retweet/favorite things more tomorrow ;)
#6: Social media plays a huge role in product discovery for beauty consumers
This Andrew McDougall piece outlines how social media marketing is on the rise among larger beauty conglomerates such as P&G and L'Oreal.
#5: My Personal Social Story: Why Social Media Platforms Are Fads
April Rudin of The Rudin Group shares her story, which isn't really an anti-social media rant as you might think. Instead, April shows how "social" has always been present in her life, and where she thinks "social" will be going in the near future.
#4: Despite its falling out w/Twitter, Flipboard added 15M users over the past 8 months
While there hasn't been as much buzz around Flipboard lately, it's interesting to see how the adoption of their news aggregation apps haven't slowed down one bit - in fact, they're growing at a 300% clip.
#3: How to stop "social media shiny object syndrome"
Jason Keath of SocialFresh delivers a great piece (as always) summarizing a recent SocialFresh webinar, and outlines 8 steps to take to properly analyze social media shiny objects.
#2: SumAll Social Metrics Tracks Social Activity Against Web Traffic & Revenue
TechCrunch shares how SumAll, a data visualization firm, has launched SumAll Social Metrics, which can help a company track all of its social activity against KPIs such as web traffic and revenue. Another example of how the conversation is changing from how to get your company to engage, to how your company can monetize that engagement.
#1: How to be yourself on social media...without freaking out your boss
This Forbes piece by Dorie Clark (a writer you need to be following) on how to walk the fine line between representing yourself well online, and embarrassing your company. Dorie's tips are great ways any employee can start thinking about their own approach to social media.
