The Social 6: Key Stories from The Last 24 hours, 7/20/12

As you may know, I’m a voracious reader and tend to share a good deal of news via my social platforms. Here’s a countdown of the top six most important articles I’ve shared in the last day. I curate this top six based on number of retweets, clicks, favorites, and mentions, so you guys are a large part of what ends up listed here 🙂.

#6 ‘Jeremy Lin That Iused to Know’ Parody Laments Star’s Departure [VIDEO] 

You may find it heart breaking if you’re a Jeremy Lin follower and love the Knicks. However, the NOC, a sports and entertainment YouTube channel, found a way to get creative in its despair! This parody shared by Sam Laird of Mashable brings out a good laugh.

#5 GE and Instagram

This new creative way GE is using Instagram to market their brand by showing off pictures of GE products looking cooler than usual is a good example of a brand creating a conversation by posting engaging content. DP Blog shows one of their finest!

#4 Up close with Hometalk: The growing community of home and DIY projects

Hometalk is a new upcoming NY-based startup that gives you tips and ideas about what you might want to decorate in your house. Comparing it to Pinterest is an understatement because it does so much more. Nice article by Harrison Weber of TNW.

#3 Twitter Loses Another Comms Director, As Former iMeem Exec Matt Graves Steps Down

Believe it or not, Twitter’s Director of Communication needs a break from Twitter too! It’s not clear who will be replacing Graves as of now. Anyone looking for a good communications job?

#2 ‘Klout For Grownups?’ Synthesio Launches Business-Oriented Influencer Tool

Synthesio created its own influence ranking system which it’s claiming to be more business-savvy than Klout or Kred. The service already counts Microsoft, Nissan and BlackBerry as clients. It will be interesting to see how much traction Synthesio can gain in the marketplace, but so far I’m liking their approach.

#1 Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

Do you want to know how to take advantage of a new trend to catch the consumers eye? As technology changed, the consumer has changed their ways of purchasing. By doing what? Mobile shopping! Ron Schott covers social recommendations, friend and influencer interactions, social entertainment, and more. If you’re a stats fanatic like I am, you’ll really love this piece.

See you all tomorrow! Or, sooner….

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By jeremygoldman

social media pundit.

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