The Social 6: Key Stories from The Last 24 hours, 7/24/12

As you may know, I’m a voracious reader and tend to share a good deal of news via my social platforms. Here’s a countdown of the top six most important articles I’ve shared in the last day. I curate this top six based on number of retweets, clicks, favorites, and mentions, so you guys are a large part of what ends up listed here :).

#6 “A click of a button opens all doors”

Grey Group, the world-reknown integrated marketing communications agency, recently completed its Eye on Asia study. The study, considered the first qualitative study on consumer shifts that drive online behavior, uncovered seven key consumer shifts. BestMediaInfo’s Delhi Bureau has more.

#5 WedPics, Pinstagram For Weddings, Preps For Launch With Teaser Video

Is it really necessary to hire a photographer for a wedding? I’ll let you decide after you read about this new app. WedPics is a mobile app which will allow wedding guests to take photos and add Instagram-esque, filters at the wedding. The pics then get dropped into one crowdsourced wedding album that guests and happy couple alike can browse later.

#4 This app makes true “global” Twitter search as easy as one spin of the mouse

A pretty sweet visualization/search app, TweetingEarth, allows its users to execute a simple Twitter search — then “spin the globe” using their mouse. It’s really interesting. Drew Olanoff of TNW explains more, including visuals of how it actually works.

#3 How brands are using social media to take back control

Brands are harnessing the power of social media to change their approach to customer service, but are their efforts faring well overall? While some are succeeding, plenty are dealing with social media pitfalls of their own making. Just ask Addison Lee’s chairman John Griffin, who turned his brand into a target to the company’s Twitter and Facebook audience by claiming the majority of cyclist road deaths in London are the result of inexperience on the part of the cyclist. Thoughtful analysis in this article by Jon Norris of The Guardian.

#2 Teen Could Face Jail for Tweeting Names of Her Assailants [UPDATED]

Tweeting just may lead to a Kentucky girl being jailed – all for sharing details about her sexual assault! There’s more to this story, but I encourage you to read the story and see if you think this is fair? It’s personally pretty upsetting to me. Sam Laird of Mashable goes more into better detail on how this single tweet may land her in jail.

#1 Droplings Is A Little App That Makes It Easier To Share Dropbox Files

If you’re like a lot of people, you like Dropbox. But, it’s surprisingly hard to send a single file with a public link? Thanks to Droplings, it will make it easier to navigate and find files faster and easier! John Biggs of TC gives a great description on how to use Droplings, which is the work of Munich-based programmer Carlo Zottmann.

By jeremygoldman

social media pundit.

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