The Social 6: Key Stories from The Last 24 hours, 7/25/12

As you may know, I’m a voracious reader and tend to share a good deal of news via my social platforms. Here’s a countdown of the top six most important articles I’ve shared in the last day. I curate this top six based on number of retweets, clicks, favorites, and mentions, so you guys are a large part of what ends up listed here :).

#6 The Rise of Digital Pollution

Lacoste’s Senior Director of Ecommerce and Digital Strategy,  Erik Lautier, posted on his Facebook page decrying how much digital pollution surrounds us all these days. In this piece, Erik discusses the rise of digital pollution, and starts to hint at what could be done to address it. Great read from a very smart guy.

#5 YC-Backed Chute Nabs $2.7M From Salesforce and More To Become The Twilio For Media Content

Chute has decided to take a different approach on photo-sharing or photo-syncing. They plan to expand beyond the photo field as well. Rip Empson of TechCrunch explains nicely how this works.

#4 YouTube Fights Comment Trolls By Discouraging Pseudonyms

It’s no secret that YouTube videos contain some harsh critiques originating from people using pseudonyms. Often, these “comment trolls” just try to stir up unnecessary drama, rather than add any value to the conversation.. Writer Fruzsina Eordogh of ReadWriteWeb explains how YouTube is working to discourage pseudonyms – something I’m personally very in favor of. If you’re going to say something spiteful, you should be willing to do it with your name attached.

#3 It’s a platform, not a feature: Google+ Hangouts could bring YouTube-Level disruption

Google+ Hangouts are gaining traction in a lot of circles (no pun intended, G+ users!). It will be interesting to see if people will gravitate to Hangouts, leading them to become the new Skype or Oovoo – or if consumers will reject Google “controlling” most of their online experiences. Drew Olanoff of TNW gives a good description of Hangouts and their potential to disrupt.

#2 Fancy That: Pinterest Rival The Fancy Passes 1M Design-Savvy Influencers

The Fancy, a new social commerce site, is letting its users become affiliates, getting commissions when their friends purchase products.  They’re positioning this as something of a game-changer, even though sites like Amazon have offered commissions for ages now.  BrandChannel gives some great statistics on The Fancy & discusses their future in this piece – worth a read!

#1 This Movie Recruited Instagram Users To Make Its Posters

Talk about a buzzworthy use of a social platform: two Montreal-based filmmakers enlisted advertising agency TAXI to get the group “Instagramers Montreal” to collaborate and take images that would be used to publicize their new film, J’Espère Que Tu Vas Bien. The photos selected for the 87  (yes, really!) movie posters are made up of pictures taken as part of a Insta-Walk that Instagramers Montreal organized. Perfect fit for the film in my opinion, since the movie is an 87-minute, and follows the same route the Instagramers Montreal group took. Nice reporting her by Laura Stampler at Business Insider.

By jeremygoldman

social media pundit.

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