Tweetdeck Upgrades, Storify VIP Service, Klout + Instagram, Amazon + Goodreads: the Social 6 for 3/29/12
It's funny: there are slow weeks, and then there are weeks -- days, actually -- like yesterday. Pretty much everything that makes up the Social 6 from the last 24 hours is a must-read if you want to keep on top of mobile, digital, and social happenings. Between the Goodreads move, Klout's added focus on Instagram, Facebook's new cover photo rules, and everything else, I'd advise you to get some popcorn and strap in. Here's your Social 6:
#6: Storify debuts its VIP Service for publishers (Mashable)
#5: Cody for iPhone, the exercise journal that lets you record & share workouts with friends (TheNextWeb)
#4: Twitter tricks out TweetDeck for Mac: content & user filters, advanced search options, more (TheNextWeb)
#3: Facebook Changes Cover Image Restrictions (Again) (SocialFresh)
#2: Amazon buying Goodreads! Is the retailing giant going social? (ReadWrite)
#1: Klout starts tying in with Instagram data (AllThingsD)
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Yoko Ono Tweets, Klout for Business, & Public Shaming: the Social 6 Weekend Edition
It's been a quiet weekend on the social web, but factoring in Friday, there were quite a few pieces I'd curse myself if you missed. Here's your Social 6:
#6: 10 interesting digital marketing stats this week courtesy of Econsultancy (Econsultancy blog)
#5: Businesses not on Google+ yet: here's a nice @socialmedia2day rundown of its advantages (Social Media Today)
#4: Klout for Business Is Only First Step to a Serious Marketing Platform (Adweek)
#3: Congrats to Feedly for taking advantage of the Google Reader controversy to become the top iPhone news app (TechCrunch)
#2: Yoko Ono Details Why She Posted Lennon's Bloodied Glasses on Twitter (New York Times blog)
#1: One person’s tweets leads to disastrous results (Slashgear)
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Visual.ly, KitchMe, BBC Hacks, Twitter & TV Ratings: the Social 6 for 3/21/13
Crazy crazy day, running from meeting to meeting, and yet the links I shared today seemed to go nuts with you guys. Visual.ly's Google Analytics capabilities actually ran away with today's top link by a large margin, but there's plenty more great reading to be found here, so let's dive in, shall we? Here's your Social 6:
#6: Coupons.com Acquires Pinterest-Like Recipe & Meal Planning Service KitchMe (TechCrunch)
#5: Twitter Untangles Its Overgrown Org Chart (AllThingsD)
#4: BBC Weather’s Twitter account has been hijacked by anti-Syrian hackers (The Next Web)
#3: Street Fight Daily: Pinterest Buys Livestar, Starbucks' Shoddy Square Rollout (Street Fight)
#2: More Twitter Chatter Correlates to Higher TV Ratings, Study Reveals (Mashable)
#1: Visual.ly’s new Google Analytics tool sends you weekly Web metric reports as infographics (The Next Web)
Lookalike Audiences, Klout for Business, Coke's Social Media: the Social 6 for 3/20/13
Well, it's been a busy day with me at a photo shoot for up-and-coming brand Jude Connally all day, but I still found the time to share some pretty, shiny links with you guys -- and you certainly weren't shy with your clicks & shares today. Today's top story had to be Klout's renewed push for business, but Facebook's lookalike audiences is a must-read as well. Here's your Social 6:
#6: The D: All Things Digital conference lineup looks even more impressive than ever (All Things D)
#5: Dear Executive, Without Advanced Analytical Skills, You're Not Employable (Huffington Post)
#4: Wharton marketing prof Jonah Berger shares the science of going viral [VIDEO] (Business Insider)
#3: Coca-Cola: the 's' in social media doesn't stand for 'sales' (Econsultancy blog)
#2: Facebook announces lookalike audiences, lets advertisers target potential customers similar to current ones (The Next Web)
#1: Klout launches business portal, gunning for brands (Fortune)
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Flattr, Listly, Foursquare, Flickr's iOS app, Pinterest's New Look: the Social 6 for 3/18/13
Busy Monday in real life and on the Interwebz, folks! I kid you not. What's interesting is that today really didn't have any runaway winner for first place, but we've got plenty of great links today. Interestingly enough, for the most part they're all focused on visuals and startups. Here's your Social 6:
#6: Flattr now lets you make $$ from Twitter Favorites, Instagram Likes & more (The Next Web)
#5: Social Media Campaign to Reunite Auschwitz Twins "A7733" & "A7734" (The Times of Israel)
#4: Listly goes premium with its revamped list-building platform, and gets more mobile friendly too (The Next Web)
#3: Does Foursquare have a Yelp Problem? (AllThingsD)
#2: Flickr's iOS app update features great support for hashtags (The Next Web)
#1: Pinterest shares how its new look lets users discover more of what they love (Pinterest)
Agencies: Here is the Problem with Saying "the Client"
I work with a lot of companies who consider themselves to be agencies. There’s not really anything wrong with that, even though there are a lot of things that I don’t really love about how agencies operate. There are actually a lot of things, that’s probably for another point in time.
The agency practice I wanted to focus on/rant abou today was referring to the client as, well, “the client” during internal discussions. Even in internal discussions, I always want to refer to the client by the brand’s name, because I don’t want to even for a second make it feel impersonal. Also, referring to the client as “the client” makes you feel separate from them. I don’t want to feel separate from my clients. I want to feel like we are part of the same team, and their mission is my mission.
I think that that’s why when I am speaking to clients of Firebrand Group, I don’t say “you” in conversation when referring to them. I say “we.” Is it a small difference? Maybe. But for me, it represents something bigger.
Facebook Hashtags, Veronica Mars & Kickstarter, and Pi Day: the Social 6 for 3/14/13
Busy busy day out there today, I tell you! I had about 4-5 great links that didn't even make it today into our top six. The ones that made it were great picks, including Veronica Mars and the power of crowdfunding, a great Pam Moore analysis of Google's odd ways of servicing customers, and how Facebook's rumored launch of hashtags may affect Twitter in some surprising ways. Here's your Social 6:
#6: Aggregift Turns Anything On Amazon Into A Crowdfunded, Group Gift (TechCrunch)
#5: Facebook study shows users who message close friends and family are more likely to find a new job (The Next Web)
#4: Happy Pi Day, everyone!! Here are 10 YouTube Videos for Math Geeks (Mashable)
#3: Veronica Mars Movie Budget Coming Entirely From Kickstarter, More Rewards To Be Added (Bleeding Cool)
#2: Google, Who Are you? (Pam Moore blog)
#1: Facebook to introduce hashtags...good or bad for Twitter? (AllThingsD)
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Pinterest Analytics, SoundCloud, Netflix on Facebook: the Social 6 for 3/13/13
Today I was a bit out of it, putting out fires at Firebrand Group (no pun intended, pinkie swear) -- but that didn't stop all your clicks & shares. Here's your Social 6:
#6: Peter Thiel On Not Selling Facebook - And Much, Much More (ReadWrite)
#5: Subscriptions, Social and CRM (Ecommerce Times)
#4: At long last, US users can share Netflix history on Facebook (Mashable)
#3: How to get your coworkers to share company news on social networks (Social Fresh)
#2: SoundCloud: the Twitter of Music? (The Verge)
#1: 4 Things to Try with the New Pinterest Analytics [VIDEO] (Social Media Today)
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SXSW Lessons, SimpleWash, & Why People Get Unfriended: the Social 6 for 3/11/13
Who cares about SXSW, anyways? Oh, right, you're all there right now.
Kidding aside, though there has been some great news coming out of the festival in Austin, there's plenty more great pieces that have been clicked & shared today, including a parody of the new Yahoo! employee policy, how SimpleWash can help with Facebook management, and why folks wind up getting unfriended on Facebook. Here's your Social 6:
#6: Breaking News: Yahoo!'s "no work-from-home" policy completely saves company (iMedia Connection)
#5: How to Determine if a Facebook Business Page has Fake Fans (Pam Moore blog)
#4: SimpleWash, the Easiest Way to Clean Up Your Facebook Page (Mashable)
#3: How social media is transforming movie theatres (New York Times)
#2: SXSW13 Panel Says Online Influencers Don't Sway Action (The Holmes Report)
#1: The top 10 Reasons why people unfriend others on Facebook: [INFOGRAPHIC] (Right Mix Marketing)
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Social Media Fails, Facebook and Google+ Redesigns, SXSW: the Social 6 for 3/8/13
Unsurprisingly, there was plenty of conversation today about Facebook and Google+, given yesterday's announcements regarding both of those platforms. Besides those major stories, there were plenty of other gems today, including iOS making its way into cars, whether or not this SXSW will yield the next killer app, and some of 2013's most epic social media misses. Here's your Social 6:
#6: Apple Is Quietly Turning Every Car On The Road Into An 'iCar' (Business Insider)
#5: Is Facebook the New Google+? (Mashable)
#4: This Year at SXSW, the Next Killer App ... Maybe Isn’t (AllThingsD)
#3: Why You Should Embrace Google Plus (The Whir)
#2: In Facebook's News Feed Redesign, the Focus Is on the Photos (AllThingsD)
#1: Worst Social Media Fails Of The Year So Far (Business Insider)
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