Tweetdeck Upgrades, Storify VIP Service, Klout + Instagram, Amazon + Goodreads: the Social 6 for 3/29/12
It's funny: there are slow weeks, and then there are weeks -- days, actually -- like yesterday. Pretty much everything that makes up the Social 6 from the last 24 hours is a must-read if you want to keep on top of mobile, digital, and social happenings. Between the Goodreads move, Klout's added focus on Instagram, Facebook's new cover photo rules, and everything else, I'd advise you to get some popcorn and strap in. Here's your Social 6:
#6: Storify debuts its VIP Service for publishers (Mashable)
#5: Cody for iPhone, the exercise journal that lets you record & share workouts with friends (TheNextWeb)
#4: Twitter tricks out TweetDeck for Mac: content & user filters, advanced search options, more (TheNextWeb)
#3: Facebook Changes Cover Image Restrictions (Again) (SocialFresh)
#2: Amazon buying Goodreads! Is the retailing giant going social? (ReadWrite)
#1: Klout starts tying in with Instagram data (AllThingsD)
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Flattr, Listly, Foursquare, Flickr's iOS app, Pinterest's New Look: the Social 6 for 3/18/13
Busy Monday in real life and on the Interwebz, folks! I kid you not. What's interesting is that today really didn't have any runaway winner for first place, but we've got plenty of great links today. Interestingly enough, for the most part they're all focused on visuals and startups. Here's your Social 6:
#6: Flattr now lets you make $$ from Twitter Favorites, Instagram Likes & more (The Next Web)
#5: Social Media Campaign to Reunite Auschwitz Twins "A7733" & "A7734" (The Times of Israel)
#4: Listly goes premium with its revamped list-building platform, and gets more mobile friendly too (The Next Web)
#3: Does Foursquare have a Yelp Problem? (AllThingsD)
#2: Flickr's iOS app update features great support for hashtags (The Next Web)
#1: Pinterest shares how its new look lets users discover more of what they love (Pinterest)
Agencies: Here is the Problem with Saying "the Client"
I work with a lot of companies who consider themselves to be agencies. There’s not really anything wrong with that, even though there are a lot of things that I don’t really love about how agencies operate. There are actually a lot of things, that’s probably for another point in time.
The agency practice I wanted to focus on/rant abou today was referring to the client as, well, “the client” during internal discussions. Even in internal discussions, I always want to refer to the client by the brand’s name, because I don’t want to even for a second make it feel impersonal. Also, referring to the client as “the client” makes you feel separate from them. I don’t want to feel separate from my clients. I want to feel like we are part of the same team, and their mission is my mission.
I think that that’s why when I am speaking to clients of Firebrand Group, I don’t say “you” in conversation when referring to them. I say “we.” Is it a small difference? Maybe. But for me, it represents something bigger.
Papal Twitter, Framebench, & Facebook Insights Fail: the Social 6 Weekend Edition
Hope you all had wonderful weekends! The last few days (I'm including Friday), to be honest, weren't mindblowing with news & views. In fact, some of the links I shared were -- gasp -- a few days old! Nevertheless, there are kernels of gold in here, including details about collaboration platform Framebench, Facebook's Page Insights issues, the Papal Twitter account's exit from the stage, and more. Here's your Social 6:
#6: 5 Business Lessons From Yahoo! (Likeable Media blog)
#5: Posterous is shutting down 4/20. Time to backup your Posterous Content (Social Media Today)
#4: Pope's Twitter shutting down when Benedict XVI Leaves Office (Mashable)
#3: Framebench, a Google Docs-like platform for creative collaboration (TechCrunch)
#2: Why Most Startups Fail (Business Insider)
#1: Facebook confirms Page Insight bugs led to misreported analytics with fix rolling out today (The Next Web)
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Twitter Ads API, Square's POS Initiative, & Tweetbot: the Social 6 for 2/20/13
Very busy day for me, between meetings and Social Media Week events, and a very busy for news all over the Internet! In case you were busy running around like I was, you might have missed great news about Tweetbot, some helpful shortcuts courtesy of Mashable, Square's major POS initiative, and Twitter's Ads API, which should have a major impact on the platform. Here's your Social 6:
#6: 5 Brilliant Ways to Staff for Community Management (Likeable Media blog)
#5: Tweetbot for Mac gets some sweet upgrades (The Next Web)
#4: What's Missing From The New Digital Classroom? (ReadWriteWeb)
#3: 25 Clever Twitter Keyboard Shortcuts (Mashable)
#2: Square rolls out “Business In A Box”, A turnkey POS experience For $299 (TechCrunch)
#1: Twitter launches Ads API to give companies more ad control, announces five initial partners (The Next Web)
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Foursquare Upgrades, TweetTV, & Alicia Keys: the Social 6 News Roundup
A pretty busy day around the social web, with plenty of great examples of social media best practices from the likes of Likeable (pun intended), Alicia Keys, and Arlington Highlands' Instagram campaign. Here's your Social 6:
#6: 3 Tips To Improve Your Social Media Content Strategy in 2013 (Likeable Media blog)
#5: Social TV guide TweetTV launches HTML5 mobile apps, now offers rewards to incentivize activity (The Next Web)
#4: Foursquare beefs up local venue data for 11 cities in data syndication deal with Voice Media Group (The Next Web)
#3: Give-a-Gram Instagram Campaign Case Study (Agency Entourage)
#2: Alicia Keys just joined Pinterest in style, with boards building on her individual songs (Mashable)
#1: Facebook Now Owns Over 25% Of Total Time Spent On Mobile Apps (ReadWriteWeb)
TrendSpottr, CloudMagic, Productivity Hacks, and Conferences for Entrepreneurs: the Social 6 for 1/18/13
What'd you miss around the Internet yesterday? Oh, just the latest guest post by Rosemary Sitler on the Going Social blog, spotlights on TrendSpottr and CloudMagic (two companies that actually have a shot at sticking around for the long haul), how investors feel about the long AAPL stock decline, and more. Here's your Social 6:
#6: TrendSpottr Launches Predictive Trend Alerts For Lean-Back, High-Level Monitoring Of Popular Content (TechCrunch)
#5: Investors Unnerved by Apple Stock Slide (Ecommerce Times)
#4: The Observer Effect: Where Philosophy, Photons, and the Social Network Collide (Going Social)
#3: Personal Data Search Engine CloudMagic Goes Pro, Hopes Users Find It Useful Enough To Pay (TechCrunch)
#2: 2013's Top Conferences for Entrepreneurs (Forbes)
#1: 11 Productivity Hacks From Super-Productive People (FastCompany)
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Newsjacking Sandy Hook, Google Plus Upgrades, and Airline VIPs: the Social 6 for 12/15/12
It's hard to imagine anything eclipsing yesterdays horrific shootings in Connecticut - and at least on the Social 6, nothing didn't. But it was the story of the day by a large margin, with idiots even pretending to be the now-dead shooter on Facebook. KMart got in on the newsjacking fun in our top spot today. We also did have some positive news, such as PowToon's funding, some great reporting on how social media is affecting VIP treatment on airlines, and more. Here's your Social 6:
#6: DIY Animation Platform PowToon Grabs $600K For Its Video Creation Software (TechCrunch)
#4: Big Google+ Upgrade Includes Full-Size Photo Backups (Mashable)
#3: The Navigator: With social media, airlines have a new kind of VIP (Washington Post)
#2: The top 12 internet characters of 2012 (Your Community @ CBCnews)
#1: KMart Wins the Idiotic Newsjacking Brand of the Day Award for its Insensitive Tweet (Going Social)
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Contrail Systems, Bunchball, and Hi-Tech Jeans: the Social 6 for 12/14/12
Folks, yesterday we had a pretty mixed bag with respect to stories being shared. Between bluetooth clothing, viral film marketing, and incredibly profitable (and quick) exits from the market, yesterday had it all. Here's your Social 6:
#6: The 'Pacific Rim' Trailer Lays Bare All of Guillermo Del Toro's Viral Secrets (The Atlantic Wire)
#5: Bunchball shows off the 'rock stars' of gamification (VentureBeat)
#4: 5 Ways to Build Your Brand On Twitter with Meaningful Followers (Resource Nation blog)
#3: Case Study: Behind Instagram's Growth
#2: These Jeans Will Update Facebook for You (Mashable)
#1: 2 Days After It Launched, This Startup Sold For $176 Million (Business Insider)
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Wink, Material Wrld, Facebook Gifts, & Cardfree: the Social 6 News Roundup for 12/12/12
Happy 12/12/12 folks! For some reason, most of the news across the social web yesterday – or at least the news that I shared and you all clicked on and re-shared – had to do with money. Here's your Social 6:
#6: Top Domains: Forexpros Buys Investing.com For $2.45M, Launches One-Stop Financial Portal For Everyday Investors (TechCrunch)
#5: With $10M In The Bank, Cardfree Launches To Take On LevelUp And Square In Mobile Payments (TechCrunch)
#4: Wink: A fresh take on photo-sharing that instantly sends your new pictures to the friends you’re with (The Next Web)
#3: Fashion Marketplace Material Wrld Raises 780K Seed Round Led By Warby Parker, Bonobos Investor Great Oaks VC (The Next Web)
#2: Facebook builds a Preferred Marketing Developer Center app to better connect ad companies and vendors (The Next Web)
#1: Facebook Pushes Out Gifts to All U.S. Users (Complete With Holiday Booze) (All Things D)
