Salesforce Buddy Media & more iPad Mini: the Social 6 Roundup
Your clicks, shares, retweets, as always, help shape the Social 6 news & views roundup. Salesforce and its sterling recent acquisition, Buddy Media, were big winners yesterday, though naturally news about the iPad Mini's looming announcement were popular as well. As a matter of fact, the rise of the smaller tablet as its own category so soon after the emergence of the larger form-factor tablet is interesting to take note of, as the Ecommerce Times points out.
Here's your Social 6:
#6: The Fun Side of Social Media (Business 2 Community)
#5: Apple Rumors: iPad Mini Photos And Siri On The iMac, As iPhone 5 Dust Settles - (Huffington Post)
#4: Salesforce Unveils New Cloud Products as Rivals Move In (Businessweek)
#3: 7-Inch Tablets Gobbling Up Market Share (Ecommerce Times)
#2: Chick-fil-A to cease giving money to anti-gay organizations (Boston Spirit)
#1: Salesforce Blends Buddy Media With Radian6 For Its New Social Marketing Cloud (TechCrunch)
Klout, Unfriending Experiments, and iTunes: Today's Social 6 News Roundup
Of course there's still some Apple news that was widely clicked on and shared yesterday, but we're past "the worst" of it. Today we also have some news about tools that can help optimize your social media posts, the need to stay within Facebook's promotional guidelines, and also new upgrades to a popular storefront called iTunes. Oh. wait, that's Apple. Darn it. Anyhow, here's your Social 6 news roundup:
#6: Is lack of NFC hurting iPhone 5's buzz? (Ecommerce Times)
"It doesn't take long for the excitement over a new iPhone launch to disperse, leaving a vague sense of unfulfilled expectations in its place. In the case of the iPhone 5, one of the larger disappointments is the lack of NFC technology. Never mind that few retailers are equipped to accommodate it, and the vast majority of consumers don't even know what it is."
#5: Four Apps That Can Help You Make An Impact With Your Social Media Postings (Business Insider)
"Running around the Internet looking for pertinent news and topics to your business and your customers is like running through a sprinkler as a kid – you might occasionally get lucky with a cool spot, but most of the time you’ll probably be miserable, aching for that next cool spot. Since it is the Internet, there are certainly enough tools out there to help a small business along, but deciding on one might be difficult. I’ve found a few that you might want to take a look at, including a convenient one called ChatterJet."
#4: How to Increase Your Digital Klout (Mashable/Revolution TV)
"On this episode of Revolution, Fernandez talks about the rise of his company, its challenges in measuring digital and real world influence. He also gives tips on what consumers and businesses need to do to make their online influence matter most."
#3: My big unfriending experience on Facebook (Facebook)
"Social Experiment Time! If you see this status & don't think you'll ever talk to me again, feel free to unfriend me! No harm, no foul. I'm just taking a stand that social media isn't about numbers, and is about making valuable connections with people (and brands). The world's becoming increasingly cluttered, and I'd hate to be part of that clutter in your own digital life."
#2: Apple rolling out redesigned iTunes store for desktop & iOS (VentureBeat)
"Along with the announcement of the new iPhone 5, Apple announced some big changes to its iconic music and media store iTunes.The new iTunes’ iOS store app redesign optimizes the screen to focus more on products (such as music, apps, and games)."
#1: 50% of Facebook brand pages are violating Facebook's promotional guidelines, and consequences are severe (Daily Mercury)
"Sunshine Coast social media expert Donna Hamer has warned businesses breaching Facebook rules that they risk having their pages wiped by administrators. Her comments follow those of social media law expert Jamie White who said 50% of Facebook business pages were in breach of Facebook's Promotional Guidelines."
Apple, Amazon, and more Apple: today's Social 6 News Roundup
Busy day and I'm waaaaay behind schedule. Here's your Social 6 news roundup:
Another Social Bookmarking Start-Up? Wince. Wait, These Two Are Actually Interesting
"As a longtime squinter at Delicious clones, I was surprised this week to see a couple of social bookmarking-type tools that actually seemed quite well-built and distinctive. Will making a product snazzier make it mainstream? Not necessarily. But Clipboard and Mural.ly both caught my jaded eye."
The Dawn Of Visual Social Media
"It’s become clear that social media sites like Pinterest, Facebook, and Instagram have ushered in visual marketing as a new breakout trend for 2012...if you want real results, you have to show it...it really looks like that today 'a picture is worth a thousand words.'"
The iPhone 5 might single-handedly boost the US' GDP
"Gadget lovers are eagerly awaiting news from Apple's media event in San Francisco on Wednesday, when the company is widely expected to introduce the iPhone 5 after months of rumors. Wall Street analysts — and economists too — will be paying close attention. That's because a new iPhone could provide a huge revenue windfall for the world's most valuable company. It could also lift business for related firms such as wireless carriers, suppliers and accessories sellers."
Amazon holds an event today where it'll launch its new Kindle e-readers & Kindle Fire tablet
"Today is Amazon's turn. The Seattle-based company is holding an event today in Santa Monica, California, where it is expected to launch its new Kindle e-readers and Kindle Fire tablet. An ad, which aired last night, showed the new Kindle e-reader and new Fire."
Restaurants put Social Media on the Menu
"Social media is here to stay but Connolly sees Facebook and Twitter as less relevant for the next generation in terms of restaurants. People will adapt those sites for the long-term, 'like keeping in touch with family, grandkids,' they won’t be searching on them, he predicts.Young people will create their own next-generation social media technology. Whatever form it takes, it will remain a digital form of word-of-mouth, which essentially is what social media really is."
The Choreography of an Apple event
"...when perhaps the most secretive company in tech holds an event, everyone thinks they know what's going to happen -- but no one knows exactly what's going to happen...'It's like the Super Bowl and the Oscars of technology all rolled into one,' Ritchie [editor-in-chief of iMore, an Apple-centric blog] said.
The Social 6: Stories You Missed This Past (Long) Weekend, 9/4/12
Welcome back to work, guys! Not surprisingly, there wasn't a tremendous wealth of news & views out there to curate from the long weekend, but here are some of the highlights you may have missed:
#6: My1Login’s test page is a nifty way to see exactly how weak your password choices are
"The password management service My1Login offers a smart way to remember all of those passwords and key phrases by literally boiling them all down to one. Now it is also offering a Web page where visitors can find out why they might need a password manager and measure the strength of passwords they might consider to be safe."
#5: 6 Tips For Using Instagram In Your Social Media Marketing
"Marketo released an infographic recently with 5 steps to success using Instagram in your marketing. They are...Curate…Snap…#Hashtag…Engage…Repeat…[and one more,] Measure and Improve."
#4: 5 tools for managing your contacts and boosting your network
"In a lot of ways, a contact manager can incorporate new, innovative services to not only help users take a smarter approach to meeting new people but also transmit readily available information from social media profiles directly into that contact profile...here’s a breakdown of five applications that are breaking the barriers of the traditional contact managing system on the computer as well as mobile devices."
#3: Job Seekers: Beware These Social Media Traps
"First impressions are everything, but sometimes they creep up on you. As a job candidate, 86% of potential employers will look at your social profiles — even if you don’t explicitly share those links...Column Five Media put together an infographic [included below] of tips for using social media to make first impressions — and included a few things every job seeker should avoid."
#2: Ever wonder what the top 25 pages are on Facebook are? Here they are.
"Entertainment continues to dominate the list of most popular Facebook pages, according to our PageData tool, which counts the number of fans added to a page daily. After Facebook’s own pages for its mobile app and main company page, the most Liked pages are those of entertainers, athletes, TV shows, games, and a few international brands."
#1: Facebook Improving Site Integrity Systems To Combat False Likes
"Facebook updated its site integrity system today in an effort to crack down on fake likes, a move that the company says will benefit legitimate users and page owners.The company says the improved automated efforts will detect and remove Likes obtained by malware, compromised accounts, deceived users or purchased mass Likes. While Facebook says it has always protected against these threats, the new system will specifically be tailored to identify and erase suspect Likes."
The Social 6: 8/31/12 News Roundup
The last 24 hours or so had a bunch of news (& views), considering it's late August. Here are some of the highlights:
#6: The #1 Oversight in Social Media Community Building
"No matter now compelling your content, how widespread your reach, how generous your reward, community attrition will be the undoing of any social media campaign leaving you to constantly rebuild sand castles at the foot of waves.To avoid this a brand of any size launching nay campaign must studiously walk through five stages:..."
#5: Facebook Sponsored Stories: Engaging Content is More Important than Ever
"Brands wanting to connect with fans need to be even more creative about the content they post, especially if you plan to use Sponsored Stories. Your fans still want to look smart in front of their friends, share funny photos and feel like they have a connection to something larger than themselves. Even if you pay for that positioning, these rules still apply."
#4: Bing rolls out a dedicated tool for searching your friend’s Facebook pictures
"Today, Bing announced and released ‘Friends’ Photos,’ a tool that allows you to search the social giant for specific pictures that your friends have uploaded....Bing’s recent redesign includes Facebook integration, but this new tool is a singular tool, unlike the right side-bar in the New Bing."
#3: Twitter launches 'Certified Products' to further encourage the apps it wants
"Twitter launched a new certified products platform Wednesday. The program is initially launching with three verticals Twitter says are “based on the needs we see from partners every day” — Engagement Products, Analytics Products, and Data Reseller Products...the 12 partners launching today are Attensity, ExactTarget, HootSuite, Mass Relevance, Radian6, Sprinklr, SocialFlow, Crimson Hexagon, Dataminr, Topsy, DataSift, and Gnip."
#2: Is Google selling off a portion of Motorola?
"Google (GOOG) supposedly wants to sell a portion of its recent acquisition of Motorola, and has hired Barclays Plc (BCS) to do the dirty work of finding a buyer. Google wants to sell the “Home Business” division of the messy ex-techno-giant, which it acquired for $12.5 billion in May. Bloomberg opines that this unit might net about $2 billion."
#1: I Am A President -- Obamamania Shuts Down Reddit
"In another social-media first, President Barack Obama took to Reddit today to become the first sitting head of state to moderate the site's "AMA," or, ask me anything, series.
The chat lasted an hour, and got so much attention that it shut the site down during his post."
The Social 6: 8/29/12 News Roundup
By all you know the drill: I share the stories y'all found most interesting over the last 24 hours. So if you disagree with the picks, you'll just have to comment/retweet/favorite things more tomorrow ;)
#6: Social media plays a huge role in product discovery for beauty consumers
This Andrew McDougall piece outlines how social media marketing is on the rise among larger beauty conglomerates such as P&G and L'Oreal.
#5: My Personal Social Story: Why Social Media Platforms Are Fads
April Rudin of The Rudin Group shares her story, which isn't really an anti-social media rant as you might think. Instead, April shows how "social" has always been present in her life, and where she thinks "social" will be going in the near future.
#4: Despite its falling out w/Twitter, Flipboard added 15M users over the past 8 months
While there hasn't been as much buzz around Flipboard lately, it's interesting to see how the adoption of their news aggregation apps haven't slowed down one bit - in fact, they're growing at a 300% clip.
#3: How to stop "social media shiny object syndrome"
Jason Keath of SocialFresh delivers a great piece (as always) summarizing a recent SocialFresh webinar, and outlines 8 steps to take to properly analyze social media shiny objects.
#2: SumAll Social Metrics Tracks Social Activity Against Web Traffic & Revenue
TechCrunch shares how SumAll, a data visualization firm, has launched SumAll Social Metrics, which can help a company track all of its social activity against KPIs such as web traffic and revenue. Another example of how the conversation is changing from how to get your company to engage, to how your company can monetize that engagement.
#1: How to be yourself on social media...without freaking out your boss
This Forbes piece by Dorie Clark (a writer you need to be following) on how to walk the fine line between representing yourself well online, and embarrassing your company. Dorie's tips are great ways any employee can start thinking about their own approach to social media.
The Social 6: News You Missed Yesterday, 8/23/12 Edition
#6: How the Toilet Paper Entrepreneur Branded Himself Too Well - New York Times (blog)
Mike Michalowicz branded himself “The Toilet Paper Entrepreneur” back in 2008, yet now he's trying to rebrand himself -- and social media is pushing back! Very interesting story detailing #1 how to brand yourself, and #2 how to think about social media may play a part in making it difficult to rebrand if you're successful at #1.
#5: It's Not Too Soon to Think About Crowdfunding - New York Times (blog)
Another NY Times blog piece that resonated with many of you. Tom Szaky, CEO of TerraCycle, offers up some tips for social entrepreneurs looking to turn to crowdfunding.
#4: How Social Media plays a role in the B2B sales process
Kevin Jorgensen offers up a very useful Business 2 Community piece for understanding how social media fits into the B2B sales cycle.
#3: Progressive’s social media fail may be warning
Haven't heard about Progressive's recent social media crisis? The insurance giant had to deal with a social media firestorm in the past week after a consumer, Matt Fisher, used Tumblr to voice complaints about how Progressive treated his family poorly when the family tried to collect on his deceased sister’s Progressive policy.
#2: Thanks to Verizon's vacation blackout window, we know when iPhone 5 is launching
It's always fun trying to figure out when the latest Apple releases are hitting stores, and with the iPhone 5 it's no exception. Read this piece to get a sense of when you'll be able to purchase your iPhone 5 at Verizon.
#1: YouTube will be offering mobile ads
YouTube will at long last be actually offering up mobile ads, giving Google another revenue stream, and helping to lead the way in monetizing mobile. This is going to be huge. Mark my words.
The Social 6: Stories You Missed Yesterday, 8/21/12 edition
#6: Internet and Attitude, a Powerful Combination
The NY Times Room for Debate typically has some interesting conversations going on, and this piece by Spencer Ackerman of Wired.com isn't any exception. Nice discussion of Russia's Pussy Riot controversy, and how social platforms like YouTube and Twitter played major parts in the story.
#5: Coca-Cola worried about Ottawa Public Health campaign
Jessica Smith writes in the Metro about a compelling story: some Coca Cola managers in Ottawa have written letters to the city's Mayor, expressing their misgivings over Ottawa Public Health's planned social media campaign about sugar-sweetened beverages. Key takeaway from this piece: just because you can raise social media awareness for your business or cause's issues, doesn't mean your opponents can't use "going social' tactics to respond in kind.
#4: A Hidden Evil of Google Plus
Margie Clayman writes a really nice Business 2 Community article talking about how Google Plus' privacy settings have had a negative impact on Google Analytics, and getting to know your customers better. Kind of interesting how Google's social platform, in some ways, hurts site owners when it comes to going social with customers!
#3: PR and Social Media: A Beautiful Relationship
This Business 2 Community piece was shared my good friends at DKNY on Twitter, letting it reach a pretty sizable audience -- many of which found this pretty interesting! Laura Szatkowski writes from the perspective of a young PR person building a career, and noticing how social media can really benefit a PR career. Worth a read for PR mavens in the making, but also for young people in general.
#2: Here’s Why Zuckerberg Needs to Stay as Facebook’s CEO
This piece by yours truly elicited considerable interest, especially considering how many investors and pundits have looked for reasons why Facebook's stock has sunk so low. Zuckerberg is really not the problem, which I outlined in this piece that a number of you found interesting.
#1: For World Humanitarian Day, Beyoncé Helps Makes Social Media History
Did you know World Humanitarian Day was August 19th? I admittedly missed it, and personally, I think it ought to be a bigger deal. MTV News Australia shares news about how Beyoncé collaborated with the United Nations to help raise awareness for World Humanitarian Day, and how social media played a part.
